Introduction to FiiO's Product Line and Update Plan in 2021--From James
Chapter 5 M11 Plus LTD, LTD for Real
For special situation this year, you can see many devices are tagged LTD. FiiO, for example, has Q5S TC, M11Plus LTD, K9Pro LTD, FDX LTD and so on. Of course, this tag has also exerted negative influence. Because the so-called limited edition does make the customers feel “being ripped off" sometimes, and it is usually used as a marketing tool after all.
However, the LTD tag on the M11 Plus is not marketing this time, it is indeed a limited supply caused by various factors such as the fire broke out in the Asahi Kasei Microdevices (AKM) and chips discontinuation. The aftermath of the fire occurred at AKM semiconductor plant has created supply chain interruptions for many products including AK4497, the chip that the M11 Plus used.
Therefore, in order to remind customers to purchase in time and distinguish it from the future version with different DAC, the currently on sale version is named M11Plus. It is a honor to say that M11 Plus LTD has become the last glory of the 4497 chip. Because FiiO gets 4497 more than 70% of the total amount that AKM produced, and we use all of it for M11 Plus.
At present, Thousands pieces of M11Plus have been sent and sold around the world, except for hundreds pieces among them still waiting to be put into production for the lack of display screens. Even so, we still bear the blame from distributors and consumers for failing to provide enough goods. So I sincerely hope you can understand our difficulties.
M11 Plus LTD can be considered as a re-design based on its successful predecessor M11 Pro with a new display screen and CPU model. Its operating experience is greatly improved while retaining the excellent sound quality of the M11 Pro. The main vision of M11 Plus LTD is to provide users with a good experience and excellent sound quality anytime and anywhere, as well as a portable music player capable of driving almost any earphones and most over-ear headphones. This device is aiming at those who think highly of both sound quality and portability.
We have started currently the research and development of M11 Plus that using ESS 9068AS DAC. And it is planned to be launched by the end of this year. So, if you are interested in the M11 Plus and prefer the sound of AKM, go and buy while the few amount available now.
For official introduction of M11 LTD, see:
https://www.fiio.com/m11plusltd
The picture below shows the situation of chip supply in AKM downloaded from its official website. EOL refers to END OF LIFE, and the affected models of FiiO are also marked below.