Introduction to FiiO's Product Line and Update Plan in 2021-From @JamesFiiO: Click here
Chapter 23 The Best Dynamic Driver + Balanced Armature IEMs of FiiO- a preview of FH9.
It has been 8 years since FiiO launched the X3 in 2013 at the price of 200USD, to the recently launched M17 at the price of 1700USD. There are two issues involved here, one is how to view the HiFi products are becoming more and more expensive. Another one is what is the top of the FiiO product line, and how does FiiO set the price of new products.
It is undeniable that the price is indeed getting higher and higher in the market of HiFi earphones. A few years ago, If an audio player or a small pair of earphones was priced at over 10,000, it would definitely shock the market. How could a pair of earphones or an audio player be so expensive? However, think it over, this may be a proof of the development of the HiFi earphones market. Overall, apart from a few high-priced products that continue to break through the market’s imagination, there are also more and more products low-priced products. For example, After the release of X3, there are not only M15 came out with the price of 1300USD, but also the M3/M3K with 70USD, the μBTR with 20USD, and the EM3S of 10USD.
Therefore, for the market and users, as long as not all products of all brands decrease the price floor as a whole, I think the development of the industry is healthy. After all, there is no monopoly in this industry. You can choose not to buy expensive ones, for that there are many products with good quality and affordable price to choose from.
For the second question, it is actually related to FH9. According to FiiO’s plan, we normally have three products in one line aiming to different market: low, mid and high end market. But sometimes, we have to expand our product line to a higher level because of the calls and expectations of our users. Especially when the products of our peers are priced at thousands of dollars, it is true that only three products cannot cover such a wide price range.
In addition, I would also like to explain that, it is not true that the more products models we have, the better situation it will be. Because there are costs (including direct costs and opportunity costs) for doing anything. When the number of models reaches a certain level, the income of the enterprise will decline instead.
Back to FH9, DD+BA IEMs line is currently the most popular earphones product line of FiiO, covering the market from 60USD to 400USD by FH1S, FH3, FH5S and FH7. Especially the FH7, can be considered as FH5S Pro in terms of tuning and design, which is an enhanced version on the basis of FH5. Therefore, this product achieves a great success and is praised by many users. However, it is also true that there is still a lot of room for improvement in terms of pricing when the FH7 is compared with its competing products over 1500USD. In the words of our users, they are not afraid of our high pricing, but afraid of us not planning to make better products with higher price. Because they all know that FiiO makes products with reasonable pricing. If the price goes up, the design, the quality of materials as well as the accessories will certainly keep up.
Therefore, we started the design of FH9 one year ago, and it will be released soon. Regarding to the FH9, I believe it’s quite easy to guess that the number of driver units will definitely more than FH7. The interchangeable plug and semi-open acoustic cavity design shall also be included. But will the cavity material and units bring you surprise? Is there any improvement in sound? Please pay close attention to our new product launch!