Introduction to FiiO's Product Line and Update Plan in 2021--From @JamesFiiO
Chapter 19 FiiO’s First Collector’s Edition Product, FDX
It has been 14 years since FiiO was established in 2007. Over the past fourteen years, the continuous needs and suggestions of our users have long motivated us to launch hundreds of products of various categories. This has also helped us to accumulate millions of users all over the world. In addition, since the founding team of FiiO itself are audiophiles, so we have always hoped to make something memorable and collectible for ourselves. Actually, we had tried when the FH7 was launched. We made a commemorative version of the FH7 with a gold-plated shell. But we finally gave up because of immature technologies.
After the FD5 was launch, we eventually made the final decision. That is, we were not only going to make an FD7 on the basis of FD5, but also to make FDX worthy of collecting. Now our wish has finally come true. But, how should we position this product?
Firstly, FDX is based on FD7, so the sound quality of FDX is fully guaranteed. It is an excellent pair of earphones in itself.
Secondly, Though it is based on FD7, FDX is more than FD7. With an exclusive gold-silver-copper braided cable equipped, the sound quality is further improved. If there is an chance, you can try and experience the subtle difference in sound between FDX and FD7.
Thirdly, FDX is not only a commodity but an accessory. One of our greatest wish for FDX is that it can only serve as a device for listening to music, but also a collection worth showing and collecting. So we combine the gold-plated shell and imitation diamonds together to highlight the earphones. I think it will not be odd at all even when putting it in a gold shop/jewelry shop.
Some people may think that this gold-plated shell + "diamond" combination will be too high-profile to take outside. Of course, different people have different opinions. It’s our freedom to choose what we wear today, and similarly, it’s also our freedom to choose what kind of earphones to wear. What seems certain is that no matter where you go, you will surely be the center of attention with the brilliant shimmering of the gold FDX in your ears.
Fourthly, FDX is more of a souvenir to commemorate the 14th anniversary of FiiO. Therefore, many of our staff, including myself, purchased FDX at their own expense. Personally speaking, I will put FDX into a photo frame and place in the study. When I retire in the future, I can share my past stories with my grandchildren.
At the same time, in the long path of FiiO’s 14-year history, we have met and made friends with countless users. Many users not only like our products, but also establish deep relationship with our brand. For them, FDX is also a product of special sentimental value.
In light of these, we have worked hard on details such as packaging and accessories. Each pieces has exclusive 14th anniversary nameplates with serial numbers placed in the wooden case. The value and significance of FDX can be more clearly demonstrated with these magnificent details.
Finally, I would like to take this opportunity to show my gratitude to millions of FiiO fans for their support to FiiO over the past fourteen years. The past wonderful fourteen years have been turned into FDX and well collected. Let’s keep growing step by step and look forward to the future. FiiO will definitely live up to everyone's expectations and continue to provide you with more and better products.