Ivabign
Headphoneus Supremus
- Joined
- Jan 16, 2012
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"Music, The Endless Frontier"
Liberate your Music!
It comprises the aspect of a sound without technical restrictions as well as portability. And it is short and catchy. Neither trivial nor pretentious.
The terms «infinite» and «endless» – although given from the Chinese original – should be avoided. They do sound pretentious and implausible.
Thanks FiiO Sunny! It's not yet 15 October though, so with any luck I might come up with something better.
In fact, while I'm at it, I might as well suggest an alternative version of the first slogan: Music, Melodious Eternally. That way it better captures the intent of the Chinese slogan without that much twisting in meanings.
I'm not so creative with slogans, so won't participate. There are some good ones, but one can't be beat in my book. It's from callizer:
Liberate your Music!
It comprises the aspect of a sound without technical restrictions as well as portability. And it is short and catchy. Neither trivial nor pretentious.
The terms «infinite» and «endless» – although given from the Chinese original – should be avoided. They do sound pretentious and implausible.
I agree Jazz, "Liberate your music" sounds like a serious alternative. However, it sounded pretty familiar so I looked it up. It turns out that it was the slogan of a musical video game called Symphony in 2012. Right there at the top of the page: http://www.symphonygame.com/ I don't know if there's a formal copyright on it though.
I also agree that the new slogan shouldn't be cheesy or pretentious. I'd definitely avoid words such as infinite and endless. I don't know how they sound in Chinese but as an English speaker I think that they sound like a cheap attempt to attract notice and impress people with an exaggerated statement. That's not what I would want people to think about my product.
I think that a new slogan should be positive and inclusive while being appealing to many audiences, not only to audiophiles. Lets be honest, most people don't know what hi-fi is or even what it stands for. Words such as fidelity or frequency should be avoided. This is a niche market and in order to extend your reach, the message of the slogan should be tailored for the average consumer. Hence the need for an inclusive slogan that puts the consumer at the center e.g. by using the word "you" or "your" while clearly stating the device's and company's factual purpose e.g. "music", "song", "sound" and possibly including a word with a positive connotation such as "love" "magic" etc. I think that my slogan from before is both empowering the consumer and confidently showing the uniqueness of the sound signature while also clearly stating what the brand deals with.
My suggestions:
"FiiO - Your Music. Our Sound."
"FiiO - Your Songs. Our Sound."
"FiiO - Old Music. New Sound."
"FiiO - Same Music. Better Sound."
Of course, you can switch the words around so I'll spare you from having to read every possible combination. I like the short statement format of slogans as I think it's catchy. To be honest, I quite like what comes up on my X3ii when it powers on "Love Music, Love Life, Love FiiO" It's very positive and combining it with my idea could sound like this:
"FiiO - Love your Music, Love our Sound, Love FiiO"
"FiiO - Choose your Music, Choose your Sound, Choose your Life." - This just came to me. It's very empowering to the consumer and suggests a large product line with customizable options. It could end in "choose FiiO" or something like that.
If I don't win the contest, I hope that my contributions at least inspire someone.