I have got a second opinion here. Rick contacted me by pm (before he was a sponsor - or even had a company, I think). I had made a thread stating, that I had some money on a paypal account, that I would have to get rid off (my Danish bank wouldn't allow me to drag the money to my bank account). I was looking for a HD650 cable.
The first cable (that I got for a fair price as he was just entering into business) had issues with the connectors. Loose connections. And they looked very much like the ones on the picture in the first page of this thread. It was bad.
I contacted Rick. He was very sorry about the problem, and we had good communication. No problem. I would send back the cable and he would send me another. Unfortunately, the second cable had the same problems with loose connections in the connectors (to the senn earcups). This cable worked for a couple of days though. As I stated that I had done nothing to damage them, and that I liked the sound of the cable very much, he told me, that I could just throw out the cable. He would send me another PLUS a free RCA interconnect cable. All the way I could sense, that he was sorry about the hickups and willing to do anything to make up for it.
The third cable is much better. I think my HD650 sounds awesome. A lot better than with the stock cable. I'm still waiting for those loose connections to appear. There has been a little bit to start with, but it strangely it seems that they have "settled" in some way. I don't know nothing about these things, but I can hear, that the cable enhances the hd650. First thing: clarity. Second thing: bass control. As these two things were my primary needs, I'm very satisfied with the cable!
I don't want to take anyones part here. I just think it's fair to share another side of Rick and Fidelity Audio. A new company with clearly some technical difficulties to begin with. But also a nice and friendly fellow, who wants to make up for any hickups in that matter. And at last, a guy who believes, that he can make good cables for a fair price. And I think he can!