If the price for the Studios was about $180-$200 I would consider them, but at almost $600 I don't see it.
Drop the Solos or HD to about $130-$150 range and once again I would consider them, but at almost $300 still not going to happen.
I'm not expert, but it's clear that Audiophiles are not the target audience for the Beats.
I wonder if people get worked up about them because they are so clearly over priced or because they are backed by Monster?
I've listened to them, and I feel that they don't sound bad.
If you've never used anything other then the headphones that came with you mp3 player then the first time you put them on you will be floored by the sound.
In the same sense I have tried some better respected name brands, and still can't bring myself to spend the hundreds or even thousands of dollar asking price.
They know who they are selling them to, and how to sell them. I can't count how many times I've seen Basketball players or Football player walking into the stadium with a pair of Beats on.
I think "Hmm, funny, he's wearing some Beats", while my son looks at them and says "Oh! He's wearing the headphones by Dr. Dre!"
Target aquired and locked!