I respect that the marketing group behind them knew exactly how to sell them and did so with authority. I see them in commercials that are not even music related now, like sports things. I see them on every show that there's a celeb or artist or something. They're in apple stores. Everyone knows what Beats are. They advertised so well that they literally gained a market. Everyone still knows what Beats are, and will continue to know the idea of "expensive headphones" in the casual public sector because of Beats. It's so heavy on advertising that you don't even realize that Soul and Sync exist. They've not matched Beats for advertising, yet. That's very good marketing to be able to just drown everyone and everything and saturate the planet of mobile-device users with Beats-this and Beats-that. That's impressive.
The advertising and marketing is so intense that when I'm at work and talking headphones with someone, someone else chimes in, "Oh man, try some Beats. They're sick!" I can't help but vomit a little in my mouth.
I respect the business perspective of it all. But let's just say, I'm completely over the whole Beats experience. I wish it would stop. I'm over the whole hip-hop craze too. I'm over "endorsed" anything at this point. But then again, this is why I don't even have TV. I'm often confused why someone wants "audiophile" grade equipment to listen to hip-hop (and most metal for that matter) in the first place. But that's just my not-so-humble opinion.
Very best,
