I try not to confuse populism and consumerism. Many seem to think that things that look like they can be purchased (as a consumer good) should actually be made purchasable (to a wide base of people). I beg to differ. Some things in this world are made not for the sake of purchase but as realizations of human capability. It is an attempt at designing/engineering, and actually creating in real life, an object which is meant to stand at the pinnacle of what human beings can achieve at any point in time. If Sennheiser actually sell some of these audio systems - just as if Naim actually sell some Statement systems, Lamborghini actually sell some Veneno roadsters, or Jeff Koons actually sells some balloon animal sculptures - then good for them. But that is not the point, relative to society. The point is to realize something that otherwise would exist only in fantasy, something that is surprisingly concrete but touches on our brains' most unbound idealizations of familiar objects. We should not obsess with these objects' market potential. We should view them more as Faberge eggs, Aztec sun calendars, Ming vases, and Mona Lisas - singular, emblematic, monumental. If you own one, it is not because you bought it with your money. It is because such an achievement rises to the place of shared human heritage, and we as humans collectively own those objects in the abstract.