Might be time to reconsider how successful a venture the Mojo price-point was for Chord?
We’ve all been assuming that since it was a hit and a bunch of units were sold, that it was a financial win for Chord, and a successor was coming... but this might not be the case. Very often, entry-level products from high-end manufacturers end up costing more than earning, despite healthy sales.
I only bring this up because at this late hour, just going by Chord’s usual timeline of product refreshes, it’s highly likely somebody would have heard or seen something tangible, if a second iteration of the Mojo were in fact coming. Something, anything. A credible rumor, for God’s sake. But there’s nothing. I mean, of course Coronavirus has slowed pretty much all boutique manufacturing, but it was already an old product more than a year ago.
At this point, with zero evidence that Chord is even considering a Mojo sequel, I’d say it’s more likely we’ll see a Hugo 3 than a Mojo 2.
I hate to be a downer, but I just don’t see another Mojo happening. I’d love to be wrong, and I’d be lying if I denied that part of the reason for this post is the hope that somebody over at Chord will spot it and say something, anything to dispute it.
But until that happens, gentlemen, just let me say this: the ancient Mojo is still a terrific-sounding (albeit dated and feature-lacking) DAC by today’s standards. But perhaps it is what it is... a one-and-done that we were lucky to get, not the start of a product line.
The Mojo is dead. Long live the Mojo.
