I just saw that too and it is extremely disappointing.
I can't wait to hear what happened, overnight, to delay the 2nd shipment by a week ...
I get that pre-orders can have delays, but that's why you say "estimated to arrive" not "arrives". The latter makes me assume they've got shipping information and quantity in hand. At this point I have no faith in the revised date, nor do I know if I am actually in the 2nd batch ... especially if they are saying that the 3rd shipment is almost sold out already. Is that because the 2nd shipment isn't as big as was expected or just due to more orders?
You don't wind up a week late in the space of a day.
Frankly it feels like the dates are quoted just to keep people interested; I imagine most people would wait to order if they knew, up front, it was going to be several weeks.
And I find the lack of communication, particularly when you're charing people's cards weeks before you ship a product (and not, apparently, even knowing WHEN you'll be shipping), pretty unprofessional. That's either some really janky eCommerce solution they've got or they don't know how to use it.
This is a shame as it was my first order with Moon Audio, my first order of a Chord product, a very rare instance of "buying without hearing first", and the first pre-order I'd made for anything in a very long time since those always tend to be a lot of hope and disappointment. And now it is, essentially, a worst-case first-order scenario - I won't be placing the other pre-orders that would otherwise have happened come Monday ... I'll wait for actual stock and order elsewhere.
If they can't guarantee the 11/2 date and that I'm in the second batch then I'll be cancelling this order too ... I don't like people sitting on my money and not delivering anything for it.