To me and my ears, it really did flatten out the soundstage, everything also got harsher sounding. Now, I didn't use a preamp in the mix and and went straight from Hugo to the amps. Also, the amps I used weren't 10,000.00 monoblocks like the Jeff Rowlands. I think an average consumer would not spend 10,000.00 on audio equipment let alone even 2399.00 is hard to spend. I am not sure how much the new product under development, the Chords "all-in-one" would cost, but I don't think it's going to cost THAT much more than the Hugo, maybe double at most 4-5 grand (hopefully). I think this would apeal a lot more to the general public than a dac from one company, amp from a diff. company, cable from one company, preamp from another,blah blah blah and so forth. Don't really have to go look anywhere else for synergy, it'll all be right there.
Now, I am not sure if you even tried to use Hugo as all in one, running Hugo to power your speakers. If not, I don't know where you are basing the fact that your Rowlands running as amp for hugo as dac sounds "better". If not, try it and you would be surprised how much an extra component in the chain flattens the 3D stage of what Hugo is capable of.
My speakers are revealing and with amps in the chain, time after time, the sound got harsher and the staging flattened out big time. With just Hugo powering my speakers, It's just 3D. The instruments just float around a lot more in space, width and depth. There is alot of air. Very spacious.
The imaging is still solid and bass is just tiny bit thin, but detail is still there in spades, and I know if the Hugo had fuller bass, the spacious soundstage would have to be compromised. You really can't have it both ways, and I think Hugo struck a good balance, I don't miss the bass at all. It still punches, and has a firm grip with details when called for. All it needs is a higher WPC for us 2 channel guys.
Anyway, I am sure your Rowland Monoblocks sound good with Hugo, but for the general and average consumer, a all in one simple, convinient, plug and play dac/volume control with a remote/amp would apeal a lot more IMO.