Chord Electronics - CES Launch Extravaganza

[Mython]

  http://www.ces.tech/Events-Programs/Live-Streamed-Events/CTA-Stage-Live-Stream.aspx​
 
 
maybe?
 
The 1:30pm Pacific Time slot?

 
 
No, Chord's CES announcement will start at 5pm PST. 

 

[soundman414]

FPGA DACs are not as widely spread as OTS DACs so that's why I said "keeping up", democratizing Chord DACs to bring down the price

Exactly. At the current price points and the required R&D, the majority of manufactures and subsequently customers, chose SD DACs. It will either take a large number of company adopters of FPGA based designs or a sudden increase in suppliers and stock and ultimately a saturated market for FPGAs, to gain dominance in the near future. Which may or may not happen... It's happened with the DRAM market several times.

Even as early as the resurgence in enthusiast-popularity of R2R DACs, SABRE allocated large sums of R&D money to developing premium-yet-cost-effective SD based DAC chips. Eventually the price/performance ratio will hinder FPGA development for audio and there will be little reason to make them. For every dollar Chord, Auralic, etc spend on FPGA development, SABRE spends way more to get the volume product that most companies are clamoring for to keep high margins at relatively low costs.

 

[Peter Hyatt]

   
 
No, Chord's CES announcement will start at 5pm PST. 

thanks...will there be some live streaming to access?

 

[Peter Hyatt]

Besides the hoped for Mojo DAP, and the extended various cases...
 
 
 
 
a Mojo adapter for the car....mobile mojo?
 
 
 
a  Mojo for pets...cujo mojo to soothe the beast while we are away.  
 
 
 
a Mojo adapter for the gym, treadmill or even cycling...the Tour de Mojo...

 

[audionewbi]

To me Mojo wasn't what the hype made it to be. Tonality Hugo was better for me. I watch with a healthy level of skepticism.

 

[Jawed]

Working on the assumption that there'll be an SD card reader/music-player for Mojo as my first guess - not exactly a tricky one, this implies that Chord has a basic, low-cost, high-performance, high value for money technology to do music replay generally. Chord already has network streamers:

http://www.chordelectronics.co.uk/product-type/streamers/

So my guess for the second product is a Mojo docking station which provides DLNA capability and pass through for Mojo's digital inputs. Physically it would need to have some kind of slider to hold Mojo, since there are ports on the two ends of Mojo, both of which are required to get music when docked. Let's call it Dojo.

For my third guess: Hugo 2. It uses the Mojo FPGA, but with Hugo's existing output circuit (which sounds better than Mojo) and battery life in the region of 20 hours. The twist with Hugo 2 is that it comes with a DLNA docking station and remote control.

Now playing: Long River Train - No One Should Have No One

 

[Deftone]

  Of course, this might turn out to be a massive anticlimax. 
 
"In a surprise move, Chord Electronics branch out into the production of high end car spark plugs"

 
 a new line of Chord FPGA washing machines
 
the sound it plays when finished washing is (dead or alive - you spin me right round) 

 

[Deftone]

incoming....
 

 

[Mython]

Hmmm, I'm just pondering... is something really hype if it turns out to be a bona fide world first?

 

[Deftone]

  Hmmm, I'm just pondering... is something really hype if it turns out to be a bona fide world first?

 
what do you know and how do you know things... lol 
 

 mython has direct feed to chord details?

 

[ChiAki]

Why would DAVE owners be the lucky bunch?

Does that mean Chord will refresh their lineup with new Hugo's and Mojo's to render their old products ancient and have DAVE be the only one to live on?

This better not be true as both Hugo and Mojo are young products... you will have very angry owners of both I promise you...

 

[Mython]

Anyone with a DAVE is lucky, in my book

 
 
 
I'd love a DAVE and a pair of Magico S7s or Q7s.... well, a man can dream, can't he?

 

 

[canali]

Why would DAVE owners be the lucky bunch?

Does that mean Chord will refresh their lineup with new Hugo's and Mojo's to render their old products ancient and have DAVE be the only one to live on?

This better not be true as both Hugo and Mojo are young products... you will have very angry owners of both I promise you...

i'm sure they're more marketing savvy than to do that, esp as they want to build upon their product lines, not make them redundant/dated any time soon.

 

[ChiAki]

  i'm sure they're more marketing savvy than to do that, esp as they want to build upon their product lines, not make them redundant/dated any time soon.

I hope they are.
 
Hey I'm certainly up for new and revolutionary products, but only 2-3 years down the product cycle? C'mon.
 
I hope Chord's not pulling a Sony here.

 

[canali]

  I hope they are.
 
Hey I'm certainly up for new and revolutionary products, but only 2-3 years down the product cycle? C'mon.
 
I hope Chord's not pulling a Sony here.

but in our audio/digital age 2-4 yrs is getting 'dated' too
....a tough one for many tech companies to balance as to not alienate current cust
(hey we only have so much disposable income).
and not all can be upgraded/updated by firmware alone, depending on the complexity of the device/system/software/hardware, etc.