Sounds like pilot error to me I've had the unit for not very long but turn it on and off many, many times per day. I'm careful with all my kit.
I worked at Apple in a past life and have dealt with such issues before. Users claiming something is poorly made by a giant company like Apple or Bose. I spent most of my time on the job educating customers.
In any event, if I am wrong and there is an issue, given my past experience with Bose in the UK, I'm sure they will look after us all.
Happy listening.
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Check the reviews for yourself.
https://www.amazon.com/Bose-QuietComfort-Wireless-Headphones-Black/product-reviews/B01E3SNO1G?filterByStar=one_star&reviewerType=avp_only_reviews
I'm hoping I was just unlucky, but I got a bit worried when I read about how many people had the same problem.
The button actually feels a bit more solid on my new pair.
I cross my fingers and hope for the best.