KimLaroux
1000+ Head-Fier
- Joined
- Aug 2, 2011
- Posts
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- 70
Quote:
Never heard this proverb?
Proverb :
Sennheiser already stands on the podium. "Going up against beats" would mean they'd have to step down and get on the same level as beats. I don't see that as a good business plan.
The problem here is not that beats makes over priced headphones, it's the marketing practices used by beats. They use unbelievable lies in every ads. They use (read: pay) celebrities to advertise their headphones while making it look like those people actually chose to use them. They dumped dizzying amount of money into spamming agencies that created spam accounts on the internet to publish blog post, blog comments and forum replies that look like legitimate users recommending beats to other users. Just like for their cables, the resellers make up to 500% profit for every beat headphone they sell, and beats will send them more cash if they sell a lot. So not only is beats hyping their headphones, but all the resellers down the chain also do it, even if they know beats are over priced. All this makes the beats hype look like a grass root movement, which the blind consumer, mostly teens, embrace without questions. Do you really want Sennheiser to go that route?
Oh and by the way, there are regulations regarding blog posts and celebrity endorsements of products. http://www.ftc.gov/opa/2009/10/endortest.shtm The problem is the line between legitimate recommendation and endorsement is often subjective. And by the time the FTC opens a case against a compagny, the work is already done. I can only dream of a full case against beats that will bring them to their knees, with news coverage explaining how everyone was fooled.
I've always wondered..why Sennheiser, despite it's equipment used by sports and many events Beats are in...never targets or tries to go up against beats.
Never heard this proverb?
Proverb :
Never argue with an idiot; they'll drag you down to their level, and beat you with experience.
Sennheiser already stands on the podium. "Going up against beats" would mean they'd have to step down and get on the same level as beats. I don't see that as a good business plan.
The problem here is not that beats makes over priced headphones, it's the marketing practices used by beats. They use unbelievable lies in every ads. They use (read: pay) celebrities to advertise their headphones while making it look like those people actually chose to use them. They dumped dizzying amount of money into spamming agencies that created spam accounts on the internet to publish blog post, blog comments and forum replies that look like legitimate users recommending beats to other users. Just like for their cables, the resellers make up to 500% profit for every beat headphone they sell, and beats will send them more cash if they sell a lot. So not only is beats hyping their headphones, but all the resellers down the chain also do it, even if they know beats are over priced. All this makes the beats hype look like a grass root movement, which the blind consumer, mostly teens, embrace without questions. Do you really want Sennheiser to go that route?
Oh and by the way, there are regulations regarding blog posts and celebrity endorsements of products. http://www.ftc.gov/opa/2009/10/endortest.shtm The problem is the line between legitimate recommendation and endorsement is often subjective. And by the time the FTC opens a case against a compagny, the work is already done. I can only dream of a full case against beats that will bring them to their knees, with news coverage explaining how everyone was fooled.