Snowgoose
New Head-Fier
- Joined
- May 24, 2012
- Posts
- 40
- Likes
- 11
Mods, this seemed like the place for this, but if it's really more of a lounge thing, by all means, I'll move it.
Here's a snippet of the article from Gizmodo
"You might know this; you might own a pair of beats that still has Monster's tiny, subjugated logo printed on them. But what you don't know is how, in inking the deal, Monster screwed itself out of a fortune. It's the classic David vs Goliath story—with one minor edit: David gets his ass kicked and is laughed out of the arena. This is the inside story of one of the all time worst deals in tech."
The rest at
http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-how-monster-lost-the-world?utm_source=lifehacker.com&utm_medium=recirculation&utm_campaign=recirculation
Interesting peek behind the curtain.
Here's a snippet of the article from Gizmodo
"You might know this; you might own a pair of beats that still has Monster's tiny, subjugated logo printed on them. But what you don't know is how, in inking the deal, Monster screwed itself out of a fortune. It's the classic David vs Goliath story—with one minor edit: David gets his ass kicked and is laughed out of the arena. This is the inside story of one of the all time worst deals in tech."
The rest at
http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-how-monster-lost-the-world?utm_source=lifehacker.com&utm_medium=recirculation&utm_campaign=recirculation
Interesting peek behind the curtain.