EQ can be a sledgehammer, or a scalpel. Going in blind is a sure fire way to drive yourself mad on most headphones
Well said. There are different goals here, EQing to personal preference, vs EQing to a reference and, there can be more than one reference
It is one thing to know how you prefer your headphone to sound and it is totally a different beast when it comes to knowing which knob and how much you turn it to get what you want. Then there is also the 'circle of confusion', i.e, not all music is mastered by the same person using the same mic and mixed and processed using the same equipment in the studio. A cymbal or a violin recorded and mixed by one audio/mastering engineer may not sound the same if done by another person. It is nearly impossible to EQ a headphone in a way that all instruments in all the tracks you listen sound the same. Add to that the character of the instrument and the nature of the venue.
We have recordings we made using a Grammy award winning engineer, we were in the venue when they were recorded, we were monitoring the recording as it was being performed, we used multiple Mic configurations including but not limited to stereo mic and ambisonic recordings we work with the recording engineer to get close to what we heard at the live recording by EQing reference monitors (this was one way to close the circle of confusion) at least for the limited set of recordings we did. Our philosophy behind tuning and EQing has always remained the same, get close to the tonal balance of well recorded music played via a pair of reference monitors EQd to sound subjectively flat. We also receive feedback from customers in pro audio on how their mixes translate when using our headphones and any EQ they apply.
We generally wait for a significant period to receive feedback from a broad range of customers but we weigh feedback from mixing and mastering engineers more as that tends to align with our design philosophy. We also try not to change the character of the headphones much and make sure the end result is still close to how we wanted the headphone to sound.
Those who know to EQ can personalize all of their headphones and speakers (I do all of mine, Audeze or not) and I do not see this as a flaw in the headphone or speakers, it just lets me squeeze the last bit of performance. Depending on how resolving the chain is, the quality of filters used to do the EQ is also very important. So, often times even if some prefer the tonal change, the reduced transparency or clarity is a big enough factor to avoid EQ.
Adding something like a bass shelf is relatively easy and safe thing to do, making some broad changes is also OK if you know where to make the changes (hopefully this is not based on a graph but based on listening). Many headphones I have seen have lesser presence between 1-3khz and compared to these LCD-5 may sound more forward, but the question to ask is what is your reference? sometimes, it is just a matter of getting used to the tuning (call it burn-in) and during this phase, it does not make sense to keep switching headphones. After an extended listening if one still feels the mids are bit forward or you are sensitive to that range, then to cut the 3-5k region by 1.5dB -2dB is a good choice. When it comes to treble (5khz and up), things get really tricky because going by the measurements is a sure fire way to get the wrong results and what works for one person may not always work for you because the ear geometry has a bigger impact here, while all of use hear similarly (we have evolved this way), when it comes to surgical EQ making precise changes in treble, there could be significant divergence. So I strongly recommend to just not touch the treble and get used to the sound as (to my ears), it is just where it needs to be. Of course if you know what knobs to turn, go ahead.
A side note:
When we initially introduced our iSine series with Cipher cable, (against my better judgment) we went for the Harman target, because there is only one way to find if this is truly what our customers want. But majority of our customers including mastering engineers, found the midrange to be too forward and were using our app to cut the midrange (Tyll Hertsen did the
same when he reviewed iSine 20), what did not surprise us is the Cipher cable with the Harman target scored pretty high on a site that values the conformance to the target. After the backlash from our customers, we went back to our normal mode of reference tuning, it upset fewer customers and as expected the same site reduced the rating because we do not conform to the Harman Target. This is just one example of what happens when trying to EQ to a measured target and our goal is not to game the system to match some numbers but to tune headphones where we can stand behind our tuning.