Umm, once virtual surround is added in the signal, you absolutely can't remove it from the signal, so it's NOT a lie. You can add 100 amps to the chain, and virtual surround will still remain.
Using the Mixamp as a pre-amp to another amp is the only legitimate way to power harder to drive headphones, while maintaining the Dolby processing the Mixamp provides. Try using an HE-4 with the Mixamp only. I dare you. Then try again with a legit amp attached to the Mixamp.
We double amp because IT WORKS. It is especially important when making the Mixamp drive both headphone and microphones. The Mixamp takes a steep dive in volume when doing so. Using an external amp to power a headphone, while letting the Mixamp power the microphone a bit more is the only way to get a proper decibel level for both, when the headphone is hard to drive, like the K701.
The Mixamp is made for 32ohm headphones (i.e. A40s). It does it's best with low impedance. However, that isn't the only factor. It doesn't do a great job with harder to drive low impedance headphones like the Beyer DT880 and 990 32ohms which are known to be harder to power than the 250ohm variants, though they do get louder.
So basically:
Source (i.e. PS3 or 360) - Mixamp - Headphone Amp - Headphone
if using a mic:
Source - Mixamp - Y cable (one end for chat, one for audio) - Mic on chat end, headphone Amp on the audio end - Headphone
You mainly want the Mixamp nearly maxed out on the volume knob, and control volume with your headphone amp.