At the risk of continuing another Apple v. PC/Windows boring debate (why does that always happen?), I think you're being a bit narrow in your view of cool and performance. It's a common mistake to judge computers only on hardware performance, and comes from I think, those that run mostly the same software. Computer hardware in most cases is only interesting because of software. Looking at less sophisticated hardware, what else do you buy only on hardware performance specs? A car, frig, TV, etc.? Doubtful. It's usability and that's part of performance which is actually getting things done. In some cases that's frame-rates, but in others it's finishing a paper. And only a small part of that is a cool factor. I completely grant Macs have historically not been the fastest machines, but if that's the only thing that mattered the Eee PC wouldn't have been the most interesting computer last holiday season. And external hip designs have certainly affected sales, but why dismiss it as only that? Again referring to a search company I mentioned awhile back, they have a bunch of Mac users and they're far from all graphic designers or technical simpletons. Some us continue for decades using Windows, but prefer using OS X when possible. This of course has little to do with the iPhone.
