Yeah that’s a fair point. The big boys have a lot more subscribers than Apple, regardless of Cupertino’s deep pockets. I definitely would say though that Apple’s commitment matters if they stick will around in a product space long enough to really end up changing things or not. They’re perfectly happy to be a niche player sometimes, even though, you’re right, it’s Apple and they’re huge. I mean, Apple TV is great but it’s less popular because it’s so expensive compared to other streaming devices. I don’t think that’s gonna change soon. And anyone who’s used an Apple mouse knows they can really botch simple things. But since Apple Music is so closely tied to the iPhone, which is their best selling device by far, I’m a little hesitant to proclaim some seismic shift in the streaming “wars” right away. Though you may be right that this is the start of something.
Let's put Apple TV+ aside for a moment since it's still very young and its catalog isn't great relative to the competition.
The mouse isn't a good analogy because it's not a product they try to sell as its own unit. Sure, you can buy one, but they don't promote it on its own.
AirPods - there were wireless earbuds before them but nothing like them in terms of success. They also changed the industry and began acceptance of spending triple digits for headphones.
Apple Watch - wearables existed before them. Fitbit was a niche product but had a following. Now? It's pretty much only Apple Watch unless you want something more like a Garmin (I've got both).
iPad - there was zero market for tablets before it and aside from it, there's zero market for tablets now. There was a period where android tablets seemed to be making headway but that's a thing of the past.
iPhone - I don't know how old you are but if you're my age, you remember what the cellphone market was like before it. There was a marked sea change both in design and sale of cellphones after it was introduced. It's easily the most consequential product of the century.
iTunes, the predecessor to Apple Music. This one goes further back than the iPhone. Before it, the music industry was having its lunch handed to it. After it, everything changed. Its success is the reason the video market has stood so staunchly opposed to Apple's entry - they saw how dominant they were in music and didn't want a repeat.
iPod - "No wireless. Less space than a Nomad. Lame.” Famous words in response to the release of the iPod in 2001. I don't think there's any reason to go into its history here.
In every one of these situations, Apple didn't invent the idea. There were cellphones before the iPhone, tablets before the iPad, online music services before iTunes and MP3 players before the iPod. In every one, those earlier entrants are only remembered by us tech geeks.
Apple's presence in a market
validates it. Again, we audiophiles should be
thrilled to see Apple make this move. I was wondering what they were planning on doing with the AirPods Max and now it seems clear they are in it for the long haul.
(The only missteps I see are the HomePod (which is a great speaker system that is hobbled by Siri's reputation) and the iPod Hifi. Everything else I can remember, well, speaks for itself.)