Guys,
I've been ploughing through this thread and have some thoughts:
- Firstly a shoutout to tkddans who gave us his painstakingly detailed personal listening comparison between the HD 800S and APM. And to those others who have shared their necessarily subjective listening comparisons with the HD 800S, HD95, etc.
- The fact that the APM may be close in audio quality to the HD 800S, and in some respects easier to listen to, is surely a testament to the APM, considering that HD 800S/Schiit setup is > 3X the cost of the APM, and considering also the vast range of other benefits (for those that value them): from portability to ACN to spatial audio to beautiful integration with Apple devices, not to mention the aesthetics for those they appeal to.
- Fact is: these are entirely different product categories, entirely different markets and entirely different companies. Some overlap in the first two categories? Of course. And this in no way invalidates the audio quality comparison.
- Different product categories: wired, open, bespoke, high-end audiophile kit v. an Apple-level volume market BT closed ACN headset.
- Different markets: this thread testifies to the Venn overlap, but, without having any inside knowledge, let me suggest that since Apple is thought to have sold an estimated 60 million Airpods in 2019 (i.e. in the range of $12 billion of just Airpods), they are targeting to sell many millions of APM at $545 and its anticipated, lower cost sports version. Rumors suggest $329.
- Different companies: Sennheisser is a fine 75 year old company with an almost unparalleled reputation for many decades of consistent sonic excellence in both the consumer and commercial space. Their total revenues (2019) are approx. $920MM. I would be surprised if their audiophile headphones sell more than in the tens of thousands in aggregate. Apple did around 13 times more in just AirPod revenues than Sennheisser did as a total company across all their product lines and divisions last year. (They don't publish category revenue share). They spend approx. $70MM total in R&D. Apple spent approx. $19 billion on R&D last fiscal year. If they spent it on AirPod headphone development (I'm leaving out Beats here) according to revenue percentage (total $249 billion), they would have spent over $800MM on AirPods R&D, but since it is a new and fast growing product category for them, I'm guessing it was more. $1 billion or more. Just on headphone development.
- So what is my point? It is this: the future of audio and the future of imaging is significantly 'computational'. And computational takes incredible resources. Apple is uniquely positioned in this respect, increasingly owning and controlling their entire technology stack, down to the core silicon. They also 'own' the premium end of the consumer market globally, to the tune of over 1 billion of the most affluent and the most aspirational customers. And it can amortize its incredible R&D costs over its incredible sales volume and still be highly profitable. It has unparalleled scale.
- Does this mean that bespoke brands will cease to exist? Not in the short term, but I'd guess that they are vulnerable where they compete on the edge of mass, typically consumer markets; less so, in Sennheisser's case, for example, in niche professional/commercial/industrial markets that probably represent a significant share of their total revenues. A couple of other observations:
- Computational allows for improvements in existing products. I'd be surprised if Apple doesn't announce firmware updates to the APM in the future that enhance its sound quality and maybe offer more customization.
- I would not discount the social signifier aspects of the APM. A surprising percentage of business class passengers, pre-Covid, I observed, who used to typically sport Rolex watches had shifted to Apple watches, especially women. I'm willing to bet that APMs will become de rigeur for front-of-the-bus air travel. At the aspirational end of the market, I'd be surprised if APMs don't also become a core component of street fashion replacing Beats and at a higher price point.
Nothing said here is intended to criticize the audiophile/enthusiast headphone market in any way.
Paul
PS: the photography market is somewhat though not entirely analogous, (substitute Leica for Sennheisser and compare, dare I say, with the camera in an iPhone 12 Pro Max for most use/view cases), but this is an audio forum.
PPS: I am writing this at my desk with AirPods on each side of my MacBook (approx 1 meter apart) listening to Sonny Rollins Way Out West (recorded in 1957, re-mastered in 2010). I'm alternating with the APM. Another significant Apple achievement in computational sound. Breathtaking to my ears. Starting with the incredibly authoritative bass, not to mention the live sax. And you can pick up a pair for under $600. BTW, the desk is made of metal which might improve the resonance.