i think if microsoft wants to win, or complete
it needs a new edge.
it needs to sell the zune packaged out of the box with MAD accessories. they are trying to be stingy and squeeze every penny by selling high price accessories, they dont realize most people buy 3rd party ipod accessories. if you can get zune OUT THE BOX that comes with case, car charger, dock, video cable (or just a couple of those)... i think it can make a big splash this xmas season (assuming ofcourse everything else is up to bar). alot of people would like the one stop shop approach.
they dont understand they have to get their foot in the door. if they do some kind of blitz campaign, once YOU are not the only person in your classroom with a zune, the customer loyally and word of mouth, and just seeing other with it, then the zune can sell itself, plus, unless it becomes more popular they can STOP WASTING THEIR TIME developing the stupid "social"