I agree, they are overpriced, and that, yes there are many who believe a bass light phone is better than a bass heavy one. While not always true, I think that 'studio' labeling entails something to that effect, not necessarily bass light, but definitely not bass heavy as the beats are... In general when I bash a product, I am more or less bashing the consumer who is impressed with something he has no experience with, and bashing the marketing and hype that accompany the consumer in the store, and yes, I dislike the sound of the beats on display at B-Buy, as I have heard better, and can make most headphones sound similar with some simple EQing.