So, Steve, why do you make cables, and at the prices you charge ($300 - $600, and more)? Aren't you doing the same thing as everyone else in the business? What makes your cables audibly better than RS, AQ, Cardas, etc? They do have interesting packaging, unique names, appear to be well made (at least mostly in the USA), and interestingly, they get good reviews in the major audio e-zines (e.g. Q-Tao reviewed by SixMoons, PFO). Maybe they were set up to take advantage of the placebo effect from a marketing perspective? And, why do you hang out in the Sound Science forum giving the "impression" that cables don't make a difference, but sell your cables obviously targeted for the audiophile market (who else could afford them)?