I've got a few theories why the Westone W80 isn't creating that much buzz at the moment ...
1) There's a lot more competition around than there was even 2 or 3 years ago.
2) Westone had quite a lot of problems with build quality, of cable connectors and face plates, on previous models. Previous experience, and word of mouth, matter. I've been a massive Westone fan boy for 10 years, but I have to admit my interest in new Westone products has waned in the last couple of years (after various issues with Um Pro 50 and W60). I did order some W80s but I returned them, after being underwhelmed. Westnoe IEMs usually sound great, they are small, and they are very comfortable, but they don't scream premium product IMHO.
3) The rapid inflation in the cost of TOPL universal IEMs is getting ridiculous (though, in fairess, this doesn't seem to stop other TOP universal IEMs creating some buzz).
4) Whether you believe in "more drivers always means better sound quality" or not, releasing a flag ship with 8 drivers just doesn't stand out from the crowd in the era of 10, 12 or 18 BA universal IEMs.
5) This is purely conjecture on my part, but I think Westone may be more focused on cracking the Asian market, than US and European markets. It' seems to me that a very high proportion of Google results for "Westone W80" are coming from Asian websites, which suggests there has been a bigger PR push over their (either that, or Asian market is far better at picking up news of new product launches). I also noticed that the W80 has info, translated into three different Asian languages, prominently displayed on the new packaging. I don't remember this being the case with earlier models, but it suggests that the Asian market was very much on their minds when the packaging was developed.
I'll tell you this, maybe we don't have as many discussions in this thread, but when we do - it's always civilized and with a lot of respect to each others opinion
When I see some other threads with "omg, it's the best thing ever" or "this is the biggest POS", or just nasty jabs thrown in each direction, I just roll my eyes and move on to the next thread.
With your point #5, I think you nailed it. I'm trying to remember now, but one of the audio blogs/websites had a short interview with W80 from RMAF (don't remember if it was audio-head or parttimeaudiophile and if it was just one of the FB video "snapchat" streams). But I clearly remember Westone mentioning about upcoming W80 release, and it's early availability in Asia and then the rest of the world. As a matter of fact, I'm pretty sure they even said they were completely sold out based on pre-orders from stores in Asian market. So perhaps their flagship W60/W80 has a higher demand in there.
With more drivers theory, point #4, I don't think too many people buy into that anymore. I enjoy 8-driver W80 as much as I do 14-driver Zeus XRA and 3-driver UERR or 1-driver VEGA. I just don't look at them as how many drivers each one has, but rather about their sound signature (all these definitely DO NOT overlap), the resolution, their transparency, their soundstage, etc. I think some people still have their mind stuck on a price of IEM and # of drivers, thinking you are getting a better price/driver value (I spoke to a few people who buy Chinese DIY iems with half a dozen of drivers for a few hundred dollars, awful sound, yet - they think they got a deal of a century). Just my opinion, but I think many people are more educated now to look into the sound rather than driver count. But at the same time, a slogan with "industry first #driver model" does generate a lot of publicity and hype.
Going up to #3, I think it's a problem, and not just because consumers willing to pay, but manufacturers keep pushing the price envelope. But if you think about it, lets say you have 6-driver flagship that cost $1k. If you release another 6-driver version, people will assume it's not a flagship but just a retuned version. If you release 8-driver model and price it the same, people are going to question what's wrong with your product. If the new flagship price difference is too high, now you have to justify why. And so on. I don't know how this business works or the cost and expected profit margins, but there is definitely a lot of marketing play and keeping up with competition in setting the price.
Yeah, there were issues (#2), and every time I read in the forum people saying "we called Westone, and they admitted about having issues and sending us replacement" - I'm glad to hear that at least they were not in denial. I deal with a lot of manufacturers due to writing reviews, so I go through different channels, that's why I rely on a forum feedback and reading other people's experiences. Nothing is worse when manufacturer treats you like an idiot or in denial. Based on what I have seen with cables and connectors in AM Pro and BT Cable as well as W80, they did stepped it up, but I have no idea what's going to happen after a continuous use. That's why it's great to have a forum/community where you can read feedback shared by others. Btw, I'm also curious why did you find W80 to be underwhelming? I think we talked about it, just don't remember. Was that because you expected a bigger difference in comparison to W60? Or something closer in sound to ES60? I noticed that Ref8 cable takes a good 100hrs to burn in. Out of the box my first impression was different from what I heard after the burn in.
And yeah, way too much competition (#1), and in some cases I don't even hear a night'n'day difference. When I started doing reviews and was playing with budget IEMs, it was a lot more exciting going up the food chain ladder. But when you hit TOTL level, you start looking for something else to set it apart. The small size of W80 is one of those, I mean, it's ridiculously small for 8 drivers. Or ADEL module in 64audio and now Empire Ears. Plus, Ken is full of innovations with his impressive Campfire line.
I was actually thinking what would Westone should have done different about W80 to create more buzz. Probably having a different shell material, like a metal one, would have been a huge plus. I think today many people associate premium with either metal shells or exotic CIEM customization. But then, I think that it would increase the size and the weight of the shell, and I look back at the current W80 as "innovation" because it remained the same lol!!!