441879
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I've found Rolex buyers fall into generally 3 categories:
(1)The enthousiast who loves watches. they've wanted a Rollie for years and eventually pile up enough money to buy one (that would be me). They know what it's going to cost to buy and they know that service is going to hurt. They do it anyway. They're going to wear it and live with the 5-10 year service interval (or more frequently if they're into enduro racing).
(2) The collector who buys not so much as a daily wearer but as part of a carefully maintained collection. They don't actually wear it very much so service costs may not be that significant.
(3) The guy who wants a top quality every day watch but doesn't know much about Rolex other than their reputation. They treat their Submarinner or Datejust like a Gshock. Those are the guys buying the wrong watch, if only because they don't realize a Rolex, while being probably the toughest mechanical movement available, is still much more fragile than a Gshock.
(1)The enthousiast who loves watches. they've wanted a Rollie for years and eventually pile up enough money to buy one (that would be me). They know what it's going to cost to buy and they know that service is going to hurt. They do it anyway. They're going to wear it and live with the 5-10 year service interval (or more frequently if they're into enduro racing).
(2) The collector who buys not so much as a daily wearer but as part of a carefully maintained collection. They don't actually wear it very much so service costs may not be that significant.
(3) The guy who wants a top quality every day watch but doesn't know much about Rolex other than their reputation. They treat their Submarinner or Datejust like a Gshock. Those are the guys buying the wrong watch, if only because they don't realize a Rolex, while being probably the toughest mechanical movement available, is still much more fragile than a Gshock.
I don't know about that, when you are just starting out you don't really think about service needs in the years going forward. Pretty much just the initial cost of the watch, The non date sub was fine pretty much as durable as most thjngs out there. But at about the 5 year mark I unloaded hard, racing 2 day qualifier ( Enduro off road motorcycle competion ) damaged stem and tube, cost almost 1.5 time the initial cost of the watch and several months. But at that point I was pretty attached to the watch. But bottom line I paid the fees, so not the wrong watch just a watch, like any other just an absurd price to service. I also had a big date dual time Ulysis Nardin ( which jndeed was nicer ) which was a bad to have serviced as well. In contrast the ETA based watches ( Oris, Tag, Boluva, Ollech and Wass etc ) we're comparativly cheap to service and maintain. And honestly every bit as nice.
While I don't doubt that's true for part of the market, look at the hi-fi audio market. I'm sure there are lots of people on this website who own $5K to $10K setups for whom it is not easy disposable income, and for whom high cost of long term ownership of the equipment on the order of a Rolex would be a problem.
Same is true for watches. There are many serious enthusiasts who would save for a Rolex because it's an iconic brand with the idea they are buying a heirloom quality piece for whom the service costs would be a major problem. For example, a Rolex sub is a classic to own if you are dive watch collector.