[joshnor713]

What does FiiO mean anyways

 

[Edric Li]

What makes you dislike the current FiiO logo to begin with?

Seriously, pay a US/EU-based design team that knows typography to do this, if you intend to make it look good to those audiences. Seems like your current design team don't know basic English typography, judging by the arbitrary amount of spacings in these proposals. If you already made up your mind and this post is just to generate buzz, then forget about it.

 

[Edric Li]

What does FiiO mean anyways

An edgy way to spell "feel", I guess? They probably have come up with some acronym for it over these years.

 

[Hyde00]

I'm with everyone here, where I think the current logo works better than the new logos.

 

[PointyFox]

Is someone mistaking FiiO for fiio or Fiio really worse than someone mistaking FiiO for FIID, FLLD, or F2D?
I think they're all pretty bad. #5 is probably the easiest to recognize properly.

First one could be F2O, F2D, FIIO, FIID, FLLO, FLLD.
Second one could be F2O, FIIO, FLLO, FIO, or F2O.

This one still can be f2O, F2O, FIIO, or FLLO though.
What's wrong with FiiO?

You could cut down on the instance of the F and O being mistaken for lowercase by making the letters look more similar so that there is a clearer distinction between upper and lowercase. With the random thicknesses/sizes, it looks like what appears to be changes in case are just artiness. The roundness of the F also gives a slight impression that it's a lowercase 'F'.

Maybe something like this (ignore the unevenness)?

 

[Darkestred]

5. Clean and simple. 4 - is the next best. The rest have too much going on for a company logo.

 

[ranfan]

But why I think the current one is easier to read

 

[Hanesu]

Me, too, I like the current Logo the best. If you really need a new logo, then number 5.

 

[dachswerk]

The only one acceptable is 5. But they are all amateur fest. And BTW, this is my professional opinion. I don't know why would you need a redesign, but if you do hire a decent design studio. This is mall print shop lvl work.

 

[mammal]

Stick with your existing logo, easy to read and easily recognised.
All those new designs are flawed because a capital "I" will always be confusing, it will be read as a lower case "l" or as a Roman numeral for "one".

I agree here, the old logo reads (and therefore Googles) so much easier.

 

[mikemuzak]

I'll choose #5. Any update as far as the desktop amp with the AK4499EQ by the way?

 

[oldschool]

Definitely 5. The rest look like racing team logos

 

[bequietjk]

Of the 5 I'd like to see No.5 with a little more space in between the i's.

 

[musicday]

Just nr.5.
1 looks like Fila logo, 4 like the Ford 115 pick-up truck.

 

[Ichos]

I strongly agree with all people that prefer the current FiiO logo.

Don't ever change it.

It is going to be a very bad move and you are going to regret it.

So @FiiO you need to add an option 6 to the poll "keep current logo" and then make up your mind.