[FiiO]

We found that our brand name FiiO is easy to be written wrong as fiio or Fiio. With developments of our brand ,changes of our products positioning and target users, now we are considering to change FiiO to be FIIO. Our team has designed several new LOGO patterns.
We would like to get your suggestion of which logo pattern is suitable for us now. Kindly vote it for us !

 

[gikigill]

Voted for No 4

 

[dsrk]

I have been a FiiO user for a long time now.
I like the present logo better than all of the above.

 

[reverie]

Couple of observations (from a personal point of view):

- Any gap in the letter ‘O’ makes the letter look like a ‘D’ (eg No. 1 & 2) or a ‘G’ (No. 3).

- Making the double ‘i’ uppercase (II) leaves me wondering if the letters might be double ‘L’ in lowercase (ll).

FiiO is perfect case-wise. It’s also looks cool imo.

As for the examples, on its own the No 5 is my favourite, however the slanting No 4 design isn’t far behind and actually gets my vote as it compliments the hexagonal design language of the forthcoming M11 Plus and M17 models.

As before I recommend replacing with lower case ‘i’’s

Hope this helps.

 

[Muddy Walter]

Stick with your existing logo, easy to read and easily recognised.
All those new designs are flawed because a capital "I" will always be confusing, it will be read as a lower case "l" or as a Roman numeral for "one".

 

[RONJA MESCO]

We found that our brand name FiiO is easy to be written wrong as fiio or Fiio. With developments of our brand ,changes of our products positioning and target users, now we are considering to change FiiO to be FIIO. Our team has designed several new LOGO patterns.
We would like to get your suggestion of which logo pattern is suitable for us now. Kindly vote it for us !

I'm a graphic designer, and none of these new logos beat your current one. I think that if you're going to upgrade, I feel that these choices are not the best. They look to amateurish or they look like logos from other brands.

Either way, they don't stand out enough for you to change to a new one. Your current logo is fine and recognizable for your brand.

 

[dhruvmeena96]

We found that our brand name FiiO is easy to be written wrong as fiio or Fiio. With developments of our brand ,changes of our products positioning and target users, now we are considering to change FiiO to be FIIO. Our team has designed several new LOGO patterns.
We would like to get your suggestion of which logo pattern is suitable for us now. Kindly vote it for us !

The current FiiO logo already makes you stand apart..
New one looks far more mainstream and boring to my eyes lol

Maybe, if a choice has to be selected
No. 5
But small "I"... Make it "I"
And slightly rounder lines with edges... Just a bit to not make it apparent.


But I think, current one is still superior
I think rather than changing text format of the name of the company, you guys need some sort of icon or something. Like Sennheiser has one (box with S), audio technica has one.

I mean, a single icon .. because you guys old enough to have one(grew up with Fiio E6 and Philips go gear lmao)

 

[H T T]

I have been a FiiO user for a long time now.
I like the present logo better than all of the above.

I agree. I would prefer keeping the old logo.

 

[SnowRang3r]

Out of those 5… but the I’s should be lowercase like your existing logo IMO.

 

[rantng]

I think if you added another choice, to keep the logo as is, that would probably get the most votes. That's how I'd vote.

 

[AustinGrayson]

From a graphics designer's perspective, none of these concepts are suitable for Fiio's vision and aims. Too much aggressiveness, looking at these, they don't give you the vibe of an audio manufacturer. The No.1 logo has a vibe of KIA logo. No.4 looks a lil bit like an F1 logo. The one that looks the best among these 5 is No.5. It's not really good, but better than the other 4s. The middle horizontal stripe on the letter F should be lower a tad more, it'll be perfectly balanced and gives a symmetry look since F and O are mirroring through two Is. The feet of F is being vacant, drag the middle stripe down a bit more it'll fill out that vacancy. That's my opinion.

 

[mikemuzak]

We found that our brand name FiiO is easy to be written wrong as fiio or Fiio. With developments of our brand ,changes of our products positioning and target users, now we are considering to change FiiO to be FIIO. Our team has designed several new LOGO patterns.
We would like to get your suggestion of which logo pattern is suitable for us now. Kindly vote it for us !
I'll choose #5

 

[awhinyheadphone]

I think less aggressive lettering is definitely the way to go. Something like No. 5 but with the II lowercased to ii

 

[dhruvmeena96]

@JamesFiiO you tell.... What do you like

 

[rlanger]

I agree with many here that none of these concepts is truly suitable, although No.5 is closest to acceptable imo.

With so many creatives on this site, I suggest you open the design up to the community, and give away some of your best gear to the best design.