[X1787X]

We found that our brand name FiiO is easy to be written wrong as fiio or Fiio. With developments of our brand ,changes of our products positioning and target users, now we are considering to change FiiO to be FIIO. Our team has designed several new LOGO patterns.
We would like to get your suggestion of which logo pattern is suitable for us now. Kindly vote it for us !

5 is by far my favourite. But even so, there are way better options in my opinion. Try to go for a less "cyber" approach and use a more elegant, possibly cursive font

 

[DeepTread]

#5 is the best. The rest look like "FUD" = "Fear, Uncertainty, Doubt".

 

[X1787X]

#5 is the best. The rest look like "FUD" = "Fear, Uncertainty, Doubt".

Welcome to head-fi!

 

[gadgetgod]

Voted for Number 3. Why? Just because it matches the aggressive look of your new products such as FD5, M11 Plus.

 

[killaHz]

Make it look like a bug-free firmware update.

 

[Voxata]

That's an overwhelming vote for 5 from me.

 

[asifur]

We found that our brand name FiiO is easy to be written wrong as fiio or Fiio. With developments of our brand ,changes of our products positioning and target users, now we are considering to change FiiO to be FIIO. Our team has designed several new LOGO patterns.
We would like to get your suggestion of which logo pattern is suitable for us now. Kindly vote it for us !

seems like #5 winning by a long mile...

 

[Dolores Dolomites]

M6 & M11Pro owner and lover here.
No.5 is a clear winner for me as it is for the majority: streamlined, modern look that can't go wrong.
In all honesty though, I'm fond of the current one and think you should stick to it.

 

[megabigeye]

I'll abstain from voting. These all look like amateurish ripoffs of famous designs: Fila, F1, Ford F-150, etc., but they don't have anything to do with FiiO.
I agree with whoever suggested getting a designer that's familiar with Western fonts and languages. There's just so much going wrong that's immediately obvious to anyone familiar with the alphabet. A Head-Fi design competition would be a lot of fun and would garner a lot of hype for the brand, too.

I hope FiiO actually reads the comments here instead of just looking at the results of the vote. I think a lot of people are voting for the least bad option, though most don't actually like any of them.

 

[thefitz]

So Fiio is no longer born for happy? Just music? Sad!

 

[navii]

First 3 look like FIID. #5 looks like it has a pause button in the middle, I imagine fiio it's about playing music, not pausing music. So I voted 4, which looks the best anyways.

 

[Kromen]

Votes for 5, also I read the NO.5 as NOS

 

[pkcpga]

Voted for 5, but if there was a keep your current logo I’d vote for that.

 

[KoprivaMedia]

No. 4 is best, and definitely solves the F ii O issue. I just don't like that on the business card renditions, the tracking is uneven. The F is closer to the I than the Is are to each other.

 

[gto88]

I voted no. 4, because it has all character squared instead of “cut the corner” on other designs.
edit:you can use my word as your new logo slogan:we don’t cut the corners beginning with our name…