Hmm. Some tips sit more shallow in the ear than others. Also, bi-flange and tri-flange go deeper in the ear. This sounds more to me like a hygiene issues than anything (no offense, just my experience). I too notice the earwax build up in my ear after using IEMs. I just use a cotton swab (carefully) after I shower and everything is super clean. Yearly I do a soak with half hydrogen peroxide in my ear to clean out anything deep.
In regards to mass market and V-Moda. The Zn is their first and more premium new model. Val said that they will release the Forza soon, but after the Zn. That is aimed more at mass market and will be cheaper than the Zn. V-Moda is doing this right IMO. People get interested when they see experience gear, but opt for the cheaper version of it. That's why $30,000 Mercedes and BMW outsell $30,000 Chrysler's. It's all about the brand lust, and nothing says brand lust like a sexy product that is mildly expensive and better than everything else around it. Then when V-MODA drops their lower-cost offering, $$$$$$.