Lohb
Headphoneus Supremus
and twisting the unshielded data+ and data- wires will ensure that the signal is as unaffected as possible giving you improved SQ compared to shielding. Also the GND wire is moved away from the data wires to ensure that it does´nt affect the data wires negatively. Removing the GND wire all together will not be a good sq solution though...plus it is also needed for DAC´s that requires a handshake/hello.
So in a data-only cable, braid the -ve/+ve lines and leave that ground wire out of the braid if your DAC needs a handshake (which mine does) ?