Not “a lot”, just a few basic historical facts because I worked there once.Wow, you sure know a lot about the place
Everyone is “undeserving” of lossless/bit-perfect music though, who can hear the difference between lossless and say a high bit rate MP3 or AAC at reasonable listening levels? It all depends on what we mean by bit-perfect, or more precisely, in what way is it not bit-perfect. Some non-bit-perfect is entirely desirable and deliberately audible, loudness normalisation (replaygain or sound check) or the addition of EQ for example. But even in the case of loudness normalisation, the difference between bit-perfect and loudness normalised would be inaudible if volume matched. So, except in some specific circumstances, bit-perfect/lossless for consumer playback is nothing more than audiophile marketing.If Apple Music stopped treating anyone not using an apple device like they're undeserving of lossless music, it could be basically perfect
As “such quality” in the vast majority of music playback scenarios just means considerably more data to transfer and process for no audible benefit and as Apple obviously does not make Windows or the hardware devices which run it, then the choice is between: Providing bit-perfect/lossless which has no audible benefit but may cause issues with some devices not designed for it or not providing it, which has no audible downside but ensures compatibility. And as you correctly stated, even some Apple devices are excluded, because they weren’t designed for it.because 'why on earth would you want something of such quality on such a plebian non-apple device'
The same is true of the other distributors, it’s not “so stupid”, it’s the opposite, “entirely wise”. The point at which it might become “so stupid” is purely a marketing point in time, when all your competitors offer it and when/if a significant portion of your consumers *believe* the false marketing (that lossless is an audible improvement).
G