I think the Creative Zii Egg is going in the direction PMP's should be going. The Zune HD is a terrible player with basic features that really can't even compete against the iPod Touch, which should have been an easy task for a company with the most popular OS in the world. Then again, Microsoft's Zune Pass was more important than besting Apple. Apple really isn't that hard to steal market share from considering how crippled its Touch is. I think what will finally steal a chunk of marketshare from Apple is a smaller company with no music services that can make a device with incredible hardware and can put an open-source OS within. The Zii Egg is going there but considering Android is more for phones, can it be used well in a PMP? Should somebody be developing a media-based fork of Android in order to have a viable option for the next high-powered open source PMP by Samsung/Cowon/Creative?