SomeGuyDude
Headphoneus Supremus
- Joined
- Jun 24, 2012
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When I said it goes both ways, I was referring to whether the herd behavior is based on truth or something else.
My approach is to take the social proof into account when deciding what to look into, but then be sure to properly test everything in order to find out the truth.
It can be based on pretty much anything. In the case of Beats there was a combination of the boutique styling and the idea that "this is what music is supposed to sound like" because they were backed by industry legends and also very expensive (remember, expensive = good). So people heard them and, believing the people who were behind them, felt they were a revelation and "proper audio".
We still see that, and it was a big topic in the Nighthawk thread: the idea that "well respected" reviewers in the headphone world can shape what people think headphones "should' sound like, and how many people grit their teeth listening to brittle, piercing headphones because they cost $1500 and all these blogs say they're the best in the world, so obviously I should think they sound amazing.