I can't say I have heard beats, but I have never understood the "fashion" or aesthetic logic behind getting them. I mean, they look like cheap, tacky crap. Their logo is really awful too, so slapping it onto any headphones will instantly make them look tacky. I mean their whole style screams fashion over function - they just don't seem like a legit company that knows anything about audio. I just can't take them seriously… And, as with anything that is mass-marketed, the general side-effect of spending tons on marketing is they're NOT spending money on R&D / engineering to actually improve the product. It's like that old adage, "Don't talk about it, BE about it". All Beats does is TALK about how good they are. When I see someone wearing Beats, I can't help but think "marketing pawn". For some I can't fault them because if they don't know there is more out there, then they don't know that they're missing anything, and they are simply buying what they think is the best. Hopefully someday they will see the light.
While I haven't heard Beats myself, I have done a lot of reading on them by people who I trust and admire in the audiophile world, and their recommendations are good enough for me. I also hate thinking that there are kids out there in grade / high school who think they need to have beats to be accepted, or "cool". That's just sad, but if people have the money and they want them, then they can buy whatever they want. I just think its hilarious how people are constantly looking for approval, or justification after finding out they're not that great and overpriced.