But Sony isn't avoiding Qualcomm royalties — most of their Bluetooth headphones have aptX.
This is just Sony being Sony again. They want to do things their own way and try to impose it on the industry, which usually doesn't want to follow along.
This makes no sense. So another company (Sony) going into the bluetooth audio codec market where Qualcomm has a MONOPOLY basically is somehow bad, "Sony being Sony" ? This is how you get better quality in any industry. It's a little something called COMPETITION, dude
.
And also, besides the fact that it's OBVIOUSLY good that another company is trying to break a monopoly (aptx, aptx HD by Qualcomm), and monopolies are the worst things for us, the consumers, LDAC isn't "hype" by any means. If you don't believe me, a long time LDAC user, read the reviews.
Also Sony incorporates Qualcomm's APTX into all of their devices already, and also offers LDAC for other companies. And in case you're not aware of the technical data and thus think it's only hype - look at the specs: Qualcomm's latest AptX, called aptx HD, is rated at 570Kb/s transfer rate (clearly below CD quality), while LDAC is at 990Kb/s (almost high-res). Now whether there's a big difference, can't tell, but I can certainly tell you I can clearly tell the difference between 330 kb/s (mp3) and 1000+kb/s (16 bit flac/cd quality), so if my device has LDAC, I'll use LDAC over aptx/aptxHD any day.
Thanks for revolutionizing bluetooth audio quality, Sony
But then again, if you think it's just hype, or hate Sony for some reason, you're welcome to remain locked into Qualcomm's APTX monopoly and enjoy lower quality audio.