Are you interested in sound or self promotion? just curious. Ego seems more important than ears around here sometimes.
It's a philosophy question, so the answer will be in much volume, but instead I will gain some more respect in your eyes, I suppose.
A person has some principles. By principles I mean RULES. My essential rules are: Truth&Justice. Justice is not always true, like the situation with high-end localization for the community. It's Justice, because head-fi did the analising part, but it ain't Truth, because these analisys where somewhat wrong, because the reviewers had no objective info sources.
I'm the source transmitter from the RU community. You may spit may face and call me jerk as you wish, I won't aggro. I appreciate and defend my ego, where it comes to feelings but I do not respect it, by ego I mean emotions. Emotions shall be personal, if you consider yourself a man, yet you make fake some emotions without lying to get to your objectives. That's called being smart

Because egoism is something which is simply ok in society nowadays. I'm trying to fix that - writing a metaphysics book (true philosophy, before me there was only 1 metaphysic - Aristotel).
I'm driven by my principles, as is any of us. I'm just not paying any attention to negative emotions. Lack of self-respect may be an issue because of which I would like to promote myself. I have no such lack, trust me
2SW: Maybe you didn't control your emotions as you should or you did lack a bit any of the indicated capacities. Optimization is everything and I'm an engineer-programmer

))