Shure is awesome. The product itself is good, but the service is excellent.
I shipped my headphones in for warranty on a Monday.
They received it on Wednesday, and immediately e-mailed me stating that they would be replaced, and shipped out the next day with a tracking #.
I got my brand-new, off-the-shelf, taped-up box of E5c's with all new accessories and a new case by the next Monday via UPS.
These are $350-500 earphones, and the service and 2 year warranty makes it all worth it.
Companies spend millions on advertising and marketing to get people's attention, yet when it comes down to servicing the needs of paying customers many times they fall short. It doesn't make sense.
I'm glad Shure is becoming popular. There's a lot to be said for customer service and word-of-mouth advertising, and just plain ol' walking the talk.
I tried Bose, not my cuppa tea. Spread the word, be it for Shure, Senns, Grados, UEs, etc. Hey if it can get you a hot date at Circuit City all the better.