For a family ran boutique company like Woo Audio, I would put customer service above all else. As Jack stated, audio circle is very small and words spread fast and furious. What goes around comes around, and with interest.
I love below comment from Woo Audio in response to the OP.
"I think we have gone far and beyond..... and interacting to a real person is becoming rare these days. Apple would even charge a fee for customers to talk to a real person if the product warranty has expired."
Unimpressive!!!
First of all, it is for the customer to judge and decide how far you've gone as a company. Second of all, you guys are not Apple. You can't compare the calls you get as a family ran business to a fortune 500 company. No matter who's at fault, the caliber of above dialogue reveals Woo Audio's lack of education & support in customer service. It's obviously not their forte, nor their priority. I suggest they spend a good portion of their revenue in employee/employer education and training.
In contrast, here's what top-notch customer service looks like.
Below is my personal experience and interaction with another boutique company (ZMF), with regard to a far more expensive product.
*** not trying to advertise their products***
For context, after I received one of their products, noticed some blemish. When I reached out to ZMF with the issue, the company offered two solutions. one, return for repair. Or two, they offered to send a replacement part for me to work-on myself, and asked me to return the part in question once replaced. When I asked the company if they can instead replace the entire unit based on my own reasoning, the owner (Zach) replied with the following.
Hey Yxxxx-
OK we will take care of you!
Yes let's just get you a new set - it sounds like you're unhappy with this one. I have attached a return label, and we will put you on top of the list in the current batch being produced.
This happened with no further questions asked. This is what I call a customer service.
Companies sometimes forget making good product is only half the battle. It's difficult for small companies to grow without loyal and returning customers. Sadly, to a great extent, reputation and word of mouth goes far beyond any engineering prowess in this industry, as subjectivism and preferential interest/bias plays a primary role in gauging performance.
I believe the significance of this thread goes far beyond a broken unit and one customer's dissatisfaction/grievances.
With haste, Woo Audio should think long and hard on their "RENEWED" customer retention strategies.
For the rest of us, I hope this incident can raise awareness and force businesses to think ways to be more customer-centric.