Just my two-penneth.
I really wanted to hear evolution in the 660S and the 660S2 but all I got was 'dressing' akin to what car manufacturers do to any given model during the course of a production run; adding bits and pieces to give it a 'mid-term refresh' to make it look up to date in order to prolong its' market appeal.
As a lifelong Sennheiser fan it's a bit disappointing to realise that they seem to be conducting these sort of shenannigans.
I don't doubt that the drivers have been tweaked to give a slightly different SS but in my opinion it doesn't really warrant a new moniker or subsequent price hike. But having worked extensively with product development over the course of my career I know exactly how it goes. In this case I can only summise that Sennheiser have tried to capture and utilise some of the HD600/650's incredible long-standing market appeal in order to capitalise on a new model at a higher price point. That's business after all and I'd probably do the same if I was head of Sennheiser PD.
It's just a shame that they couldn't make a large-enough product distinction between the 600/650 and the 660S/S2 in order to appeal to a minority sector of the market (us) who are already intimately acquainted with the HD600/650 and where our comparisons between the old and new are subsequently irrelevant to Sennheiser.
To a younger and larger customer base coming into the market with no prior, direct experience of listening to those 'stuffy old cans that my granddad uses' it's obvious that the 660S/S2 has to exist in the marketplace and I can draw a direct anaelogy between the state of Bodyshop and how well Rituals is doing in comparison within that particular marketplace now. Bodyshop is what your mum bought for years and years and is considered old-hat whereby Rituals is what the kids want now.
i.e. Bodyshop = Hd600/650, Rituals = HD660S/S2.
I only wish they would re-introduce a new version of the HD-565, a lower-mid-tier product and un-sung hero headphone imo.
Marketing. Meh.