Let me just say that I feel for you. Checking my order history I ordered from Schiit in November twice in the past, once just two days before Black Friday. I remember really appreciating having no reason to play the "maybe there will be a discount, better wait" game or the "let's check for a lightning deal once an hour" game, knowing that Schiit opted out of such practices.
For most things that are ultimately luxury items I'm trying to keep in mind upcoming typical sales days (say, Memorial Day) because I don't want to waste money knowing that's a thing and feel stupid for paying full price. Heck, I ordered a year's worth of my fancy natural deodorant with a 25% discount yesterday. Only once I didn't get at least 10% off because I ran out too soon.
I've been eyeing Tyr and $1,299 each is a crazy deal, especially for the silver one because they even removed the $100 premium for them. $800 savings for the pair, 23.5% off! And another $69.04 saved for the sales tax (nice).
Right now is not the right time for me to buy them, I've reluctantly decided. But should that time arise next summer or so I'd now feel like it would be silly to not wait until next Black Friday. Sure, no 15 day return period, but with that discount I could try them for longer and possibly sell them at cost or close to that at some later point when the deal is over. Of course there's no guarantee they will do a sale again, and for the same price, but that trust in a stable price is gone.
After all this time of standing out for doing Schiit differently, this should have been announced at least a month prior, better three. That way everyone can make an informed decision and weigh instant gratification against frugality, as well as take into account the hit on resale value.
Of course it's a business, they can do what they want and change their mind, etc. It is what it is, I get it. Still an unfortunate change in my book, but of course some were very pleasantly surprised, and I'm happy for them.