I dunno, man… Fomo? Pen…uhm…DAC-envy? Overdeveloped sense of entitlement? Only child? One too many participation trophies growing up? Plain old greediness? Take your pick, really.
I own a business myself, parts of which are consumer-facing. You wouldn't believe the sense of entitlement that a relatively small subset of the population fosters. Not a day goes by where I don't have to deal with someone who truly, honestly believes that they purchased some kind of voting stock to my business because they bought an entirely optional, non-consumable $5.99 in-app purchase that they then can use in perpetuity. At least once a week, someone pops up in my support email inbox who thinks they outright own all rights to my business because they downloaded the app for free.
And trust me, I really wish I was kidding.
So, how do you deal with these folks? You don't. If something as simple as basic reasoning and decency is outweighed by some inner voice screaming at them that they were wronged somehow for buying what essentially equates to a 1.500-2.000$ piece of gear when compared to the competition for a mere 800 bucks retail, then there's nothing much you can say or do to counteract that. You just end up in a shouting match between yourself and their inner child screaming for a rainbow-colored lollypop that they just walked by at the cash register.
Ignore them, they're beyond reason. At best, they deserve my sympathy, because it must be utter hell to live inside their heads. I sure as heck wouldn't want to deal with that kind of inner demon every waking hour of my life, and I'm eternally grateful I don't have to.
Oh, and in case that's not clear: This has nothing to do with me being a Schiit fanboi. I would say (and
do say) the same thing regarding any other business. A business offers a service or a product, and you as the customer are entirely free to choose whether you take them up on the offer or not. At no point is there any obligation for you to buy something, or for the business to let you in on their roadmap. If they do so, they do that by choice, but they are under absolutely no obligation. And since there are literally dozens of overwhelmingly valid reasons NOT to publicly share roadmaps, most (sane) businesses don't. Schiit sometimes does, but no one would ever mistake them for a sane business, so…
You obviously have the right to contact a business after the fact whether they'd be willing to cut you a deal, but the business has the right to refuse. Personally, I'd go so far and argue that such a refusal is not merely a right, but an outright obligation when one looks at this whole issue on a bigger, philosophical scale.
A consumer has essentially three options, each with a different outcome:
1) Accept it like an adult and enjoy the thing you just bought, as it is the very product you were shopping for, precisely as advertised on the day that you hit "buy".
2) Send it back for a refund and take your business elsewhere; depending on where you go you will likely end up with a worse product for a higher price, but that's what it takes to vote with your wallet in our (sorta) free market society. Standing up for one's principles never comes cheap.
3) Complain about it on some random forum and advertise to the whole community that you're still a child at heart and easily overcome by a lollipop complex.
I don't know how you feel about this, but option 1 seems kinda the most natural to me. But I'm not one to project my own values and standards unto others…