I have become a music segregationist.
About a month ago, I bought a new car.*
It comes with a 12-speaker Bose sound system.
While I don't particularly like Bose, it's still better than the plasticy junk that you would get in lower trim levels of that particular car.
This specific Bose system sounds surprisingly good. Not just "decent", but it's actually "seriously good"-adjacent.
Granted, detail retrieval is about as horrid as you'd expect, and thanks to Bose's DSP that (as it appears) one can't fully defeat and the fact that you're sitting in a cluttered car cabin surrounded by an eclectic mix of glass and about a dozen other sound-deadening and ultra-reflective materials, there's literally no imaging whatsoever.
But as far as car systems go, it's actually pretty darn good. I've driven cars that cost five times as much but come with audio systems that are much less engaging.
All the music I usually really enjoy on my Schiit gear sounds like ass on that Bose system, though.
Not utterly horrible, but it just sounds ……… boring.
I start a track, and 30 seconds in I feel like skipping to the next track. And then, 30 seconds later, to the next track again. And so on.
That never happens when I listen to the same tracks using my Schiit Schtuuf™. Instead, I usually find myself repeating the same songs over and over again because they're so engaging.
The system in my old car was so bad it didn't matter what I listened to. It all sounded like ass. And not just your normal level of ass as defined by
@Baldr, but hiking-in-Louisiana-during-a-heat-wave-swamp-ass levels of bad. So I just listened to the same stuff I usually do, it didn't really make a difference either way.
Since I'm not "able" to listen to my usual music while driving anymore, however, I ended up revisiting bands and albums I stopped listening to many moons ago because they sound like utter crap on audiophile-level gear. You know, recordings that are a bit more mainstream, stuff where it's clear that the clout of the artist alone sells the record well enough, so the label clearly didn't see a need to splurge for luxuries like, you know, a quality mix or something. Stuff where even the CD and other "lossless" sources are so riddled with compression artifacts that listening to it on anything nicer than a 25$ bluetooth speaker will give you instant stage IV ear cancer. I'm looking at you, The Pretty Reckless and Black Stone Cherry (which are just some particularly bad examples among countless others).
Here's the thing, though:
This stuff, which is utterly unbearable on audiophile level gear, actually sounds pretty fantastic and super engaging on this Bose system.
Which is why, since the purchase of this new car, I have developed a bit of a split personality when it comes to my music listening habits. Depending on whether I'm driving or whether I'm at home, I find myself in two entirely different universes, with two seemingly diametrically opposed tastes in music.
Which brings me to my actual point:
Imagine what it would be like to live in a world where Schiit continues to grow big and successful enough for car makers to take notice and approach them to have them develop car audio systems for them. You'd still have to content with the physical restrictions of a car interior, obviously, but just imagine how nice it would be if you were given the option to upgrade to an Yggy OG level DAC paired with a Freya+ level pre and a Vidar or Aegir level amp… Let's tube-roll our rides! Wouldn't that be glorious?!? Heck, I'd already settle for something like a Modi MB feeding into something like an Asgard, if I could just defeat this damned DSP crap they all force on you nowadays!
The usual disclaimer:
Of course this will never happen. I am aware of that. Not because Schiit could never get big and influential enough to get approached for something like that, their current trajectory makes it pretty clear that they're already well on their way towards that point. But because I can see neither
@Baldr nor
@Jason Stoddard be willing to have some car manufacturer with their pea counting committees and litany of focus groups dictate to them what the system should sound like or how much it should cost. Nor should they be, it's at the root of what makes Schiit Schiit.
But personally, I think it would be nice to, maybe some day, see some actual audiophile-level gear in cars, not just a litany of glorified boom boxes with DSP up the wazoo and a bunch of logos from some has-been audio brands slapped on them. I mean, you can even buy Jeeps now that come with McIntosh systems right from the factory. Ugh…
*Yes, I'm crazy. Yes, there was a dealer markup. But due to an even crazier used car market, I came out of that deal waaaaay ahead of what it would have been pre-pandemic.