Schiit Happened: The Story of the World's Most Improbable Start-Up
Mar 3, 2021 at 12:31 PM Post #72,646 of 149,441
600k for a rundown starter home? yikes. My starter home was 64.9 k. 1800 sq ft home, 1000 sq ft attached garage, 86 x 300 ft lot.

Granted I live in the middle of nowhere and my only friends are the bottles of whisky I collect....

In about 10 years i'm hoping to afford a second place, a lake home, somewhere in MN, while retaining my starter home.

All of that for less then half of a starter home in LA. I'll take the bitter cold and mosquitos thank you very much.
MN is a great place Eh? Just gotta like different stuff hiking, biking, canoeing, fishing, ice fishing (drinking).

1614792357957.png


And...anybody that can't appreciate your State Bird...well you know where they can go (to California)

1614792575355.png
1614792679766.png
 
Mar 3, 2021 at 12:45 PM Post #72,648 of 149,441
For those not in the know, Assembly Bill 2088 will tax wealth, not income if your wealth is above $15M (single payer). Lets say you bought 1 share of apple at $100. You own it. The stock goes up to $110 before the end of the year. You will owe tax on $110 of stock. Let's assume you have no cash to pay that tax. You will have to sell your 1 share to pay for it. If you move to AZ, or for that matter any state in the USA you will pay zero wealth tax. The legality of such a law will be challenged in court and probably lose. If you live in Cali, get out now!! Once the law passes, if you lived in Cali for 6 months (lets say as a student at UCLA). You leave after 4 years with no wealth, and no income. You move to AZ and strike it rich. You now are a millionaire 40 times over, you will owe the wealth tax to Cali for 10 years after you have left. Great incentive to stay. No more politics. Sorry.
There are so many problems with this post. This bill is not going to pass and talking about it is a waste of time. The bill doesn't even exist anymore technically (it has evolved many times). But it is being used by arm-chair economists to scare people. California does need to fix some business laws so it can do a better job on that front. Now back to the music...
 
Mar 3, 2021 at 12:59 PM Post #72,649 of 149,441
MN is a great place Eh? Just gotta like different stuff hiking, biking, canoeing, fishing, ice fishing (drinking).

1614792357957.png

And...anybody that can't appreciate your State Bird...well you know where they can go (to California)

1614792575355.png 1614792679766.png
True, fished there many times over the years my younger brother was alive. Too old now to ice fish for me, but April thru Sept each year I think walleye.
 
Mar 3, 2021 at 1:06 PM Post #72,651 of 149,441
To keep this from being too political, there are good sides to both California and Texas.

The problem is, either through accident or otherwise, California has become "middle-class hostile." As in, it's nearly impossible to get established in life when a small, run-down "starter house" in the LA area is $600K, and it can be very painful to keep going when you factor in the cost of living for, like, everything. This is arguably worse than any business regulations or taxes, and it's a factor that has some of our staff moving to Texas. When faced with saving for additional years for a down on a house, combined with not paying off your student loans, versus getting a house immediately and paying off your loans, that's a big incentive.

I'm personally looking forward to continuing in both CA and Texas. Texas brings additional complexity, but also opportunity, and it's valuable to get perspective beyond one place. As I've said before, there is good and bad in every place. Focus on the good, and see if you can help with the bad.

I'll be talking more in-depth about Texas at the Virtual Schittrmeet next week, when I'm back in Cali.
I would say California has become hostile because of Capitalism (I'm not saying capitalism is bad). There are a lot of people here and they want to own a home. This naturally drives the cost up. Housing is absolutely bonkers right now. My wife and I both teach and, up until 2009, we rented because buying a house was not financially intelligent. We watched peers buy homes, cars, and toys they could not afford but we just patiently waited. Then the recession made purchasing a home possible! The housing market will self correct at some point. There is a lot of money in California and a lot of people can actually afford to spend 600k on a home. I think that is an insane cost but it's also because I don't have a job that will ever allow me to purchase at that price. It is always best to do what is best for YOU in terms of finances. I moved to California and stayed because of my profession and the salary. I think it is great for people to consider moving to find a better, happier life! Money doesn't buy happiness but it sure does allow us to buy more Schiit!
 
Mar 3, 2021 at 1:25 PM Post #72,652 of 149,441
re: California or Texas. I am working for a large world-wide corporation with headquarters in the SF Bay Area. We are currently building a new facility in N. California to relocate some functions out of Texas and Oregon back to Cali, and at the same time relocating some high-volume low-cost commodity product manufacturing from Texas to Malaysia. So it goes both ways.
 
Mar 3, 2021 at 1:32 PM Post #72,653 of 149,441
So I finally pulled the trigger on an Asgard 3.

Selected USPS shipping over FedEx as USPS may actually be better at this point in time... :rolling_eyes:
Hope you'll enjoy it. Actually I'm sure you will.

I had one just after release, but sold it, being convinced my next DAC would be balanced.. Replaced it with a Magnius, and then bought a DAC that doesn't do balanced.. And because Magnius does not mute the pre-out to my Dynaudio monitors, I bought a B-stock Asgard 3. Through some mix-up they sent me a 110V version, so they graciously offered to replace it, reimbursing the shipping cost I made to send it back. Top service, and my replacement Asgard 3 was shipped monday..

And then on tuesday Jason announced the Loki Mini+, so I ordered that today. Hope that gives me more control over the Dynaudio's sound. Too bad they didn't announce it one day sooner, it could have been one shipment, saving me $45 in shipping, but hey.. Distributers this side of the pond are hopeless, so what can you do...

Exiting times..
 
Last edited:
Mar 3, 2021 at 1:54 PM Post #72,654 of 149,441
As in, it's nearly impossible to get established in life when a small, run-down "starter house" in the LA area is $600K, and it can be very painful to keep going when you factor in the cost of living for, like, everything.
What a bargain!! Here in San Jose, CA area - starter run-down house is around $1M... :scream:
 
Mar 3, 2021 at 1:58 PM Post #72,655 of 149,441
2021, Chapter 3
Even Trickier


The new Loki Mini+ is just like Loki Mini, but quieter and lower distortion. That’s it. The end.

No, really.

No, totally totally serious. I mean, to create the Loki Mini+ manual, I opened the Loki Mini manual in Indesign, added a “+” after Loki Mini, and saved it again. Done.

Of course, I also had to completely re-measure Loki Mini+, and I did re-write the copy a bit.

And of course, I had to do the press release and press letter.

Oh yeah, and it is a completely different PC board, with a lot of tricks stolen from Magni 3+…

…so, hmm. Maybe there is a story in here.

Let’s look a bit deeper.



Starting With "Why a New Loki Mini?"

Since its introduction, Loki Mini has become a really popular product—so popular, it’s one of the ones we try like heck to keep in stock.

Aside: Loki Mini has been in backorder a while, so if you’re waiting for one, you get a Loki Mini+ instead! Free upgrade!

This popularity is a bit weird, though, because you don’t really hear much about Loki Mini. You hear about Magni and Modi and Hel and Fulla, heck, even Mani and Vali. But not so much about Loki Mini. It seems that a whole lot of people are out there, simply enjoying what Loki Mini does…despite the lack of chatter, despite the dearth of reviews.

And this is one reason why we decided to take a look at it again, and see if we could make it better.

Another reason we decided to take a look at it was that it was, well, a bit of a pain in the rear end to build. Loki Mini used a “girdle” to help align its 4 knobs. This was slow and fiddly to assemble, and even then sometimes the alignment wasn’t perfect. We’d changed Magni and Vali to use “pocketed knobs,” for better alignment, so it would be ideal to take it across to Loki Mini.

And Magni 3+ provided us with the final reason: the driver stage improved performance significantly. That, together with a new two-stage power supply we were using on products as diverse as Aegir and Saga S, meant we could deliver a much lower noise floor…and lower distortion, too.

Together with Magni 3+’s matched, paired parts, that also meant that even with higher performance, Loki Mini+ would use fewer parts.

So, simpler product, higher performance, easier to assemble…win, win, win.


Why Do I Need an Equalizer, Pop?

Yeah, cool. Call me old. I don’t care. I’m Gen X, not a boomer.

And I get it…equalizers have quite a stench of hair gel and fake bark, the dying gasp of the go-go neon ‘80s, expressed in the number of LED-lit sliders they had.

But here’s the deal: they had a point.
  1. No system is perfect.
  2. No room is perfect.
  3. No recording is perfect.
Seriously. Review the above. Can you dispute any statement?

Is your system perfect? Do your speakers or headphones have perfect frequency response? If you say “yes,” please pause while I laugh.

Is your room perfect? Does it have asymmetrical walls and ceilings to reduce room modes? Do you have thousands of dollars in acoustic treatment? Applied by someone who knows acoustics? Agreed to by a consensus of industry experts that it is “perfect?” Again, yeah. Thought so.

Are your recordings perfect? All of them? Including the ping-pong stereo stuff from the 60s? The supahdry no-bass recordings from the 80s? The 0.5-db dynamic range stuff from the 00s? The overproduced and over-sonic-maximized-and-computer-harmonized stuff of today? Uh-huh. Right.

Here’s the thing. An equalizer won’t solve all ills. But it can help.

Especially if it’s a quiet, good-sounding, high-performance equalizer like Loki Mini+.

Want more reasons? Take a look at the original Loki Mini chapter.


Another Boring Development Story

Loki Mini+ is not scintillating material when it comes to development. Once I got the idea to improve the product, it really came down to how many things I was going to tweak:
  • Add the driver stage from Magni 3+?
  • Do the matched parts to reduce parts count?
  • Add the two-stage power supply for lower noise?
  • Play around with the bands a bit?
  • Do a top to eliminate the girdle?
In the end, I decided on “all of the above.” I laid out a PC board, ran a prototype, and it worked just fine. Other than a rev to re-position the potentiometers so they worked better with the non-girdle top, that was it.

Aside: the non-girdle top was a thing I thought about rolling in on Loki Mini. We actually got prototypes of the pocketed front. Then we ordered parts with the pocketed front. When I realized that the current boards wouldn’t work with a pocketed front, we shelved the idea until we had time to do a proper Loki Mini+.

I say “well, that was it,” except for a bit of tweaking.

Loki Mini, you see, was a 4-band equalizer. Which is not a ton of bands. We chose them based on where we thought they’d be most useful, which was arrived at by a lot of listening to music. The broadness or narrowness of some of the bands was a bit up for debate, though, so we decided to have a look at the bands again with Loki Mini+.

The result? We didn’t change the center frequencies significantly, but we did tweak the “Q” (broadness) of some of the bands, and also went to one larger inductor to enhance performance.

Aside: Loki Mini+, like Loki Mini, remains a single-discrete-gain-stage with LC (inductor-capacitor) filtering for 3 of the 4 bands, and gyrator-capacitor filtering for the 20Hz band. This means it is super old school. Some recording engineers may be very excited about this. Some people who are 100% into measurements may not be very impressed. It also means, however, like all products that use inductors, it may pick up hum from other components that have, say, giant transformers inside. Stick a Loki Mini+ on top of a Vidar and it will probably hum.

Aside to the aside: a single-gain-stage variable-Q LC equalizer is one approach amongst many, as I noted in the original Loki Mini chapter. I understand if you prefer constant-Q or parametric or software EQ. It’s just not Loki Mini+.

With these tweaks, we have an equalizer that is super-quiet (literally 10-15dB more than Loki Mini) and has lower distortion, thanks to the added driver in the current-feedback gain stage. Not a bad result—but, even more importantly, we think it also sounds better. (But then again, we may be crazy. I really need to do a chapter on, “How We Fool Ourselves.”)

So is that it? Just a better product for the same price, as usual around here?

Nah.


The Coming Loki(s?)

When we introduced the original Loki Mini, I hinted that there may end up being a whole line of Lokis. And, when I said that, we were deep into development on two additional Lokis. Both had remote control, and one was an all-out assault on the state of the art in equalizers (well, LC equalizers, anyway.)

But some funny things happened on the way to a Loki lineup.
  1. The mid-sized Loki, called, unimaginatively, “Loki,” was too noisy to go into production. Big inductors, a bunch of remote control potentiometer motors, and a power supply transformer didn’t coexist well in a desktop-sized chassis. Shielding the transformer didn’t help. Moving the inductors all the way to the other side of the chassis didn’t help. Plus, the size restriction meant that two of the inductors weren’t all that great, even with fancy 80% nickel cores. Plus, Loki was pretty damn expensive, once you got all those pots, inductors, knobs, and etc accounted for.
  2. The big Loki, which went by the unfortunate moniker of “Loki Max,” never worked right. First, the gain stage didn’t work well enough. Second, its ambitious relay-ladder potentiometers (NOT a relay-ladder volume control…very different) didn’t work 100%, either. Heck, even the crazy two-stage complementary megabuffers decided to go up in smoke from time to time. Despite the insane complexity of the boards, I built up four separate prototypes, none of which succeeded in passing signal.
So. Yeah. “Line.” LOL.

Well, we’re still a ways away from a lineup, but I did share a photo of what we’re calling “Loki Max,” or “Lokiest.” (We still don’t quite know what to call it…but don’t worry, that’s easy enough to change.)

Better yet, it is working.

Once the development was done on Loki Mini+, I decided to take a look at Loki Max again. And the difference between then and now was laughably extreme. The Max was so old, it used Pivot Point, not Nexus. The non-paired devices we used in the superbuffer could easily be replaced by modern parts used in any Magni 3+…parts that were much more rugged than their predecessors. The relay potentiometers didn’t work because I screwed up the truth table, and forgot I had to lose one step to make them work (seriously, this is completely nuts stuff…there are no guides out there as to how to do it.) Heck, even the shift-register/relay-driver arrangement we were using could be replaced with power logic, substantially simplifying the product.

So I did one more board…and this one, with some hacks, actually worked a bit.

It still wasn’t there, though. Because when you’re talking 4VRMS balanced signals that you can apply 15-16dB of boost to, you need a ton of headroom. Especially with Nexus, which almost requires a stacked supply in order to swing anywhere near the output rails.

So we needed another prototype. This one used stacked rails, up to +/-32V on the voltage gain stage.

Aside: Yes, 64V total. Yes, in a line-level product.

This prototype worked. Of course, it still had some hilarious issues, such as not having enough buttons for all of its functions (not kidding) and needing more regulation on the +5V rail (driving up to 67 relays takes a bit of current).

And that’s where we are today. One more proto to clean up things a bit, and make sure everything works, and we’re ready to roll.

Loki Max is completely insane. It’s really designed to take on the legendary equalizers of the past, up to and including the Cello Audio Palette, which cost $25,000…in 1989. It’s our shot at doing an equalizer that is comfortably part of the highest-end systems…for, say, about 10X Loki Mini’s cost.

“Cello Audio Palette,” some people will cry, aghast. “How can you possibly compare with something so storied, so pedigreed, so expensive?”

Cool. Yeah. Let’s see.
  • Audio Palette used custom-made switches for their settings, allowing a precise center. We are using custom-designed, microprocessor-controlled relay potentiometers for our settings, allowing a precise center.
    • Palette wins this one maybe because each channel could be individually adjusted.
    • Or maybe we win this one because we have remote control with presets.
  • Palette used all-discrete amp stages (at least the early ones), but I’m not sure if it’s constant Q or if its passive LC-filtered. We use all-discrete amp stages throughout, with passive LC filtering, including heroic 1.5 and 0.5 H 80% nickel-core inductors (yes, that’s Henries, and yes, those are completely custom.)
    • Palette wins this one maybe if you like nonconstant Q? Not sure, though.
    • We win this one if you like old skool LC
  • Palette is the size of a Ford F-250, ours is the size of Freya.
    • Palette is seriously like 9 RU or something, so if you think bigger is better, they win.
    • If you want to match Freya, we win.
You get the picture, though. A bigger EQ is coming. It’s gonna be completely nuts. I’ll save all the detail of the development (and more photos, and a real timeline) for the chapter on Loki Max/Lokiest/Whatever The Heck We Call It when it hits.

In the meantime, we have Loki Mini+. A seriously old-skool equalizer for anyone who wants fingertip control of their system…

…even if you don’t know what an inductor-capacitor equalizer is.
Great chapter. Use my Loki every night with the PonoPlayer and Koss/Mass drop ESP-95X electrostat headphones.
 
Last edited:
Mar 3, 2021 at 2:17 PM Post #72,656 of 149,441
For those not in the know, Assembly Bill 2088 will tax wealth, not income if your wealth is above $15M (single payer). Lets say you bought 1 share of apple at $100. You own it. The stock goes up to $110 before the end of the year. You will owe tax on $110 of stock. Let's assume you have no cash to pay that tax. You will have to sell your 1 share to pay for it. If you move to AZ, or for that matter any state in the USA you will pay zero wealth tax. The legality of such a law will be challenged in court and probably lose. If you live in Cali, get out now!! Once the law passes, if you lived in Cali for 6 months (lets say as a student at UCLA). You leave after 4 years with no wealth, and no income. You move to AZ and strike it rich. You now are a millionaire 40 times over, you will owe the wealth tax to Cali for 10 years after you have left. Great incentive to stay. No more politics. Sorry.
and then over the next ten years, they will reduce the threshold slowly to 10M, then 5M, then 500K so anyone who owns the average two bedroom house or condo will be subject to that tax.
 
Last edited:
Mar 3, 2021 at 2:20 PM Post #72,657 of 149,441
I am very intrigued by Loki Mini+ and the Loki-X (iest, max, big, whatever). Would anyone help me understand the advantages of a hardware EQ vs. software like Peace APO? Software EQ's seem to have tons of flexibility and have features like memory settings that I could use for different headphones. Just wondering what hardware brings to the table.

I'm an EQ Noob. My first, and only, exposure to equalization was in the late 80s when I was a senior in high school. I installed Jensen three-way 6x9s and an Audiovox EQ "Booster" in my 1979 Mustang.

audiovoxeq.jpg
 
Mar 3, 2021 at 2:32 PM Post #72,658 of 149,441
To keep this from being too political, there are good sides to both California and Texas.

The problem is, either through accident or otherwise, California has become "middle-class hostile." As in, it's nearly impossible to get established in life when a small, run-down "starter house" in the LA area is $600K, and it can be very painful to keep going when you factor in the cost of living for, like, everything.
This is true for Texas cities as well. I've lived in Austin for 20 years, and the growth of the city and concomitant living expenses is depressing. Median income families can't afford a house in Central Austin anymore. Houses are currently selling for 10-20% over asking price. Started home prices are lower than $600K, but property taxes are significantly higher than in California, and our teachers still have to buy classroom materials out of their own pocket. Good luck to the slackers and bohemians that worked service jobs so they could play in a band.

I get it... cities grow or they die, but Austin is losing its character and fun thanks to the money flowing in that considers Austin "cheap". Even looking for a place to rent feels like the Hunger Games. And you can't even get into Barton Springs on the weekends anymore without standing in line for hours!!
 
Mar 3, 2021 at 2:38 PM Post #72,659 of 149,441
A slight correction. In Schiit's case, Texas is obviously an attractive location for expansion, for the reasons Jason has discussed.

But yes, California is struggling -- not nearly hard enough, IMHO -- to retain productive companies and workers. We've provided ridiculous economic incentives to leave, which said companies and people will confirm after running the numbers on how quickly they recover their relocation costs (after which point they move progressively ahead over time). And bright ideas like the proposed California Assembly Bill 2088 aren't helping.
Crazy is crazy. I left there for good in 2016. No regrets. The state government is F'd up, doesn't care, and getting worse.
 
Mar 3, 2021 at 2:46 PM Post #72,660 of 149,441
If we're complaining about the growing cost of life in the capital, Budapest is no exception either. Real estate prices have been soaring over the last decade as people from higher-income countries started buying apartments for (what they considered) cheap as an investment to rent them out. If you've just graduated, you either stick with your parents or rent with strangers; there's no way you can afford to live on your own. If you work as a shop assistant, or a waiter, or a bus driver—forget ever owning an apartment; that's not gonna happen.

My wife and I are doing fairly well compared to the national average, yet buying our apartment (which isn't big by any stretch of the definition) required substantial help from our parents to cover the down payment. Had it cost a little bit more, we wouldn't have been able to afford it—and it was a bargain price at the time. Now we could sell it for 50% more.
 
Last edited:

Users who are viewing this thread

Back
Top