TheMadMilkman
New Head-Fier
- Joined
- Nov 22, 2003
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New York Times does have an article about the audiophile community on its website - the schiit asgard and headphone community are mentioned. Perhaps the mentioning of the schiit product had some unforeseen effects when they got put in touch with an audience that's decidedly more mainstream about its music gear?
My guess? It was this article:
http://www.nytimes.com/2012/09/13/technology/personaltech/a-sound-system-as-resonant-a-concert-hall-tool-kit.html?_r=0
Based on the time frame in the last segment, it makes the most sense. It's how I first heard about Schiit. And I can see how a mention in the mainstream press would radically change things for a company that only marketed digitally on relatively small forums and websites. Despite the pronouncements about newspapers being dead, the NY Times still has considerable influence.