...The past months has seen me return to trade shows—first CanJam LA, and lately AXPONA. And yeah, I know, I know, I’ve been scarce at shows. A combination of Too Many New Products Syndrome, and I’m Sick At The Wrong Moments Syndrome combined to keep me in the office for much of the last year. Now, I’m back at the shows…and quickly wondering how we are gonna keep up with all the shows we could go to.
I mean, there’s the LA show after Axpona, and Munich, and London CanJam, and the bizarre Newport thing right before RMAF, and RMAF, and the DC thing, and CES (if you are that insane) and probably two or three more before it goes round again…which means you’re looking at (pretty much) a show every month.
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So, yeah. We could go to more shows outside of California—but I’m not convinced that’s the answer.
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So, the question was: how do you blow up the trade show model…and make it work for a bizarre company like Schiit?
Mike and I came to the same conclusion, I think, largely by chance. Here it is: create a stripped-down, ready-to-go SchiitKit that a fan can take to smaller shows and local meets…or create meets themselves.
“Oh, engaging the fanbase, how Flight of the Conchords of you,” you might be sneering. Yeah, except for a couple of things. First, we don’t expect a fan to do this out of the goodness of their heart. They’d be well-paid. Second, we already have fans around the country who want to do this. And third, I think the real kicker is in creating meets themselves. Who says we have to wait for a show or a meet? If there isn’t a local show or meet, we’ll help create one. Yeah, it’ll have Schiit gear there, but feel free to bring other stuff, get together, and compare.