In my opinion music shouldn't be marketed like shampoo. That's too cynical for cultural products and it also leads to the situation where already big artists can afford much bigger marketing compared to smaller artists. Instead, (good) music should be promoted and advocated by people who have taste, understanding and knowledge about music.
My comment below:
Well, I try!
. And that's also why I suggested people seek out these new budding artists.
But just writing good music and putting it out there for people to discover isn't enough unfortunately (at least not if you hope to grow a sustainable fan-base). In an ideal world it would be, but this isn't an ideal world.
Marketing can take many forms, it doesn't have to be marketing like shampoo
. I meant some artists refuse to help themselves get noticed. Maybe some just like to write music but fear the engagement with an audience of listeners & the media. E.g., as stupefying as the YouTube comment section may be, even letting your listeners know that the comments left on the MVs are appreciated helps, especially if they decide to make YouTube their main outlet for their productions. Or the odd interview here and there would help.
That engagement is also a form of marketing, and is what I meant when I said some artists suck at their own marketing. Right or wrong, behaving like an evasive introverted enigma when you only have a hundred or so people following your music isn't productive, no matter how good the music is. But that is also why I said some deserve some exposure nonetheless because we can't guess at the reasons for why they act the way they do; it may be just laziness or disinterest, but for others it may be simply shyness or even a personality disorder, and for some artists their music is simply a form of dealing with their own past issues and demons. Thus I try and promote the artists I like best I can, but it isn't alway effective, especially if their music is a bit 'out there' and doesn't appeal on a first listen.

But just writing good music and putting it out there for people to discover isn't enough unfortunately (at least not if you hope to grow a sustainable fan-base). In an ideal world it would be, but this isn't an ideal world.
Marketing can take many forms, it doesn't have to be marketing like shampoo
That engagement is also a form of marketing, and is what I meant when I said some artists suck at their own marketing. Right or wrong, behaving like an evasive introverted enigma when you only have a hundred or so people following your music isn't productive, no matter how good the music is. But that is also why I said some deserve some exposure nonetheless because we can't guess at the reasons for why they act the way they do; it may be just laziness or disinterest, but for others it may be simply shyness or even a personality disorder, and for some artists their music is simply a form of dealing with their own past issues and demons. Thus I try and promote the artists I like best I can, but it isn't alway effective, especially if their music is a bit 'out there' and doesn't appeal on a first listen.
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