If you think about it, apple's tech isn't so far ahead of other companies, it has good design and UI, that's about it although these two are the most important else well, so props for knowing what consumer really what. Apple has hit their tech ceiling a long time ago, take nano for example, nano3 contained all the tech there is, nano4 changed the form factor, nano5 added a camera, just for the sake of change and get more sales, they turned nano6 into touch screen which is tech from touch. Now there is nano7 because apparently they have run out of their tricks and there is no new tech available.
So Jobs is innovator in marketing, if you want tech go with Tesla instead.