I'm somewhere in the middle ground, with all this.
I'm skeptical about the player, in terms of what I see as very poor ergonomics (screen looks like something from a device from a decade ago, and the Toblerone shape is unfriendly to jean/trouser pockets, and also unfriendly to desktop usage, due to 60° screen angle. I suspect the shape was probably entirely dictated by Ayre's circuit designers, with an 'ergonomics-be-damned' attitude).
I do like the fact that it's reportedly a zero-feedback amp stage, and I expect it to sound respectable, but I hope Ayre reconsider and revise the 5 Ω OI (perhaps this is necessary to keep the zero-feedback design stable, but I'm no electronics expert, so I don't know). I have an uneasy feeling that the 5 Ω OI might prove to be this players Achilles heel, and it appears to betray Ayre's background of building primarily fullsize, rather than portable, gear. The PONO DAP is unlikely to deliver a high mw output, so is unlikely to suit many audiophile fullsize cans, but, broadly-speaking, the high OI is not best suited to audiophile CIEMs based on balanced armatures. So that points towards a probability of the player being best-suited to driving small DD transducers; something which may substantially narrow the appeal of the player (at least to audiophiles in-the-know). If Ayre/PONO expect punters to splash their cash on a PONO DAP but use it with crappy i-Buds, then that would be a 'questionable' strategy. After all, is this an audiophile venture, or not?
I don't see anything innovative about the music webstore, so I couldn't really care less whether that happens or not.
But, in spite of my above reservations, and my disapproval of some decidedly-misleading marketing claims, I do believe that Neil and his team have every intention of fulfilling their hardware orders & I don't believe they would let down their hardware customers.
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