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Y'know, this business of 10 second blinded testing has been discussed ad nauseum in the audiophile press...sure, they have a point of view, but it seems that the stress of being "tested", the fast response expected, and, yes, the subtle differences between high quality gear and lesser gear makes blind rapid tests very unreliable, but they look 'scientific". Hey, how can you argue with blinded testing? The choice of listening gear makes a big difference, as well. Ear Buds? The Sony? They basically set out to prove their hypothesis ("there is no difference"), and put together a "study" to prove it. Hey, this happens in real science, which is why reproduction of results by "uninterested" parties in respected journal is supposed to be the standard for accepting results of a study. There is constantly stories coming out about how a study dramatically comes to certain findings, only later to, on closer examination and repeat, turns out to be untrue, unsupported, badly designed, or fraud. If this happens in real science, what exactly does a random Yahoo video show?
Now, ratings of improvement, or at least difference, was given a percentage ranging from about 10-25% according to most listeners there. That is not a small difference. Even though they may have chosen the Apple as the better, they heard a significance difference In most cases. Now, when you compare a guitar, say, from a cheap boom box to a high end system, it's not like it will sound like a cello or piano on the cheap system and suddenly you can tell it's really a guitar on the high end system. They both sound like a guitar. I can listen and enjoy music from a cheap system, in a car or store, say. The improvements are fairly subtle, an increase in room sound, say, some more texture to the guitar, maybe the sound of the attack or "pluck" being more obvious. The headphones used will allow some of this to come through (or not...). Even the fit of something like the earbuds (even full size cans) will affect how they sound. It is a fairly complex bit of perception. There is no question to me that more detail comes through, but, whether you can hear the 3rd harmony voice separately from the others may matter to me, but the casual listener just hears or cares about the full sound. If they had an hour to listen to their favorite album, high rez, with the different Pono and Apple gear, at home, good ancillary gear, relaxed, maybe a glass of wine (beer, pick your lubricant), go back and forth at their leisure, I'm sure most could hear and appreciate the difference. Maybe it still wouldn't be worth the extra dollars to them, maybe it would. But this is meaningless.
I remember when CD first came out, "perfect sound forever" was how it was touted, and 99% of the population believed it. I had a friend over one day, a music fan but no interest in sound or gear. He happened to have a CD of a country record (I think it was Marty Robbins "El Paso", but wouldn't swear to it), and I happened to have the LP (the "bad" sounding, older, becoming extinct, at the time) technology, and played it on my Linn turntable and other good gear. He was floored. You could hear the song and enjoy it from the CD, but there was just more "there" there on the LP. (the LP revival is vindicating this-at the time you were a Luddite or a lunatic).
I don't really care if you buy a Pono, Neil won't starve. You can enjoy music through an iPhone. But, there is no question to me that the Pono sounds better than my iPod Touch, Samsung Samsung YPP something or other, Fiio X3, iBasso DX90, and not subtly. Which doesn't mean you can't hear and enjoy music through the others, but, given the choice (and, yes, I have done direct comparisons), I'll reach for my Pono (you can get better, it's not the ultimate-my Geek Out Special Edition sounds better (at about 2-3 times the cost), but is less reliable, not portable, tends to stop working randomly. When it acts up (or I don't want to be tied to the computer), the Pono does just fine by me.
YMMV
Now, ratings of improvement, or at least difference, was given a percentage ranging from about 10-25% according to most listeners there. That is not a small difference. Even though they may have chosen the Apple as the better, they heard a significance difference In most cases. Now, when you compare a guitar, say, from a cheap boom box to a high end system, it's not like it will sound like a cello or piano on the cheap system and suddenly you can tell it's really a guitar on the high end system. They both sound like a guitar. I can listen and enjoy music from a cheap system, in a car or store, say. The improvements are fairly subtle, an increase in room sound, say, some more texture to the guitar, maybe the sound of the attack or "pluck" being more obvious. The headphones used will allow some of this to come through (or not...). Even the fit of something like the earbuds (even full size cans) will affect how they sound. It is a fairly complex bit of perception. There is no question to me that more detail comes through, but, whether you can hear the 3rd harmony voice separately from the others may matter to me, but the casual listener just hears or cares about the full sound. If they had an hour to listen to their favorite album, high rez, with the different Pono and Apple gear, at home, good ancillary gear, relaxed, maybe a glass of wine (beer, pick your lubricant), go back and forth at their leisure, I'm sure most could hear and appreciate the difference. Maybe it still wouldn't be worth the extra dollars to them, maybe it would. But this is meaningless.
I remember when CD first came out, "perfect sound forever" was how it was touted, and 99% of the population believed it. I had a friend over one day, a music fan but no interest in sound or gear. He happened to have a CD of a country record (I think it was Marty Robbins "El Paso", but wouldn't swear to it), and I happened to have the LP (the "bad" sounding, older, becoming extinct, at the time) technology, and played it on my Linn turntable and other good gear. He was floored. You could hear the song and enjoy it from the CD, but there was just more "there" there on the LP. (the LP revival is vindicating this-at the time you were a Luddite or a lunatic).
I don't really care if you buy a Pono, Neil won't starve. You can enjoy music through an iPhone. But, there is no question to me that the Pono sounds better than my iPod Touch, Samsung Samsung YPP something or other, Fiio X3, iBasso DX90, and not subtly. Which doesn't mean you can't hear and enjoy music through the others, but, given the choice (and, yes, I have done direct comparisons), I'll reach for my Pono (you can get better, it's not the ultimate-my Geek Out Special Edition sounds better (at about 2-3 times the cost), but is less reliable, not portable, tends to stop working randomly. When it acts up (or I don't want to be tied to the computer), the Pono does just fine by me.
YMMV