Sonic Defender
Headphoneus Supremus
Well, I'm not going to subscribe to any theories. Dan did a gamer package with Creative and the original ETHER C so perhaps that's where the initial gamer angle started.
http://www.head-fi.org/t/777735/mrspeakers-ether-c-review-announcement-a-new-closed-back-planar-magnetic-flagship-from-mrspeakers/2010#post_12242312
That could explain things. As I said, I was admittedly speculating, now with the new information you are providing it seems less odd now. Thanks.